Projects.
Swiftly Finance
The project
SBM builds a comprehensive brand identity, website and lead-converting loan calculator for Swiftly Finance.
The puzzle
Swiftly Finance is a young and innovative new business, quickly gaining a reputation for offering fast and affordable car finance to their clients. Having only just taken their first steps into the industry, they sought to improve their business name, brand identity and website. They were also looking to gain leads and help clients with a custom loan calculator. SBM’s expertise was more than enough to meet the challenge head on, with the Development and Design teams working to create a clean, professional design that would be easy to use.
The solution
The loan calculator was built from scratch to be intuitive, easy to use and perfectly suited to Simply Finance’s target audience. The calculator by itself was determined to be a major source of new leads, making it vital that the finished product be unique, bespoke and high quality. The Design team strengthened the brand, reshaping it to be bold, dynamic and approachable. Meanwhile, the remarketing campaign would take this new brand direction to a far broader audience, massively increasing awareness and visits.
The results
SBM delivered a solid new brand identity and website, along with a custom-built calculator that allowed for simple loan estimations for all visitors to the site. The calculator proved to be a powerful lead generation tool, generating valuable contacts through sheer ease of use and simple, effective functionality. The remarketing campaign generated 200,000 impressions with audiences, leading into a successful AdWords campaign with a cost-per-conversion of less than $15 each. The new website and calculator were instrumental in converting the large number of valuable new leads.
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