Projects.
O’Brien Icehouse
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Hero_D_63bbc6-64x29.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Hero_M_63bbc6-64x58.png)
The project
Brand new website massively boosts ticket sales, makes communication between staff a breeze and perfectly integrates with all current management systems.
The puzzle
The O’Brien Group manages a large number of event spaces and facilities across Australia, including the prestigious O’Brien Icehouse in Melbourne. The client needed a new-and-improved website that could refine their extensive calendar of events into a straightforward ticketing process, flawlessly integrated with their on-site ticketing system. The website for O’Brien Icehouse had to be visually appealing, ensuring that visitors could easily book tickets and find exactly what they needed. They also needed a robust web platform that could cope with heavy seasonal traffic.
The solution
Working alongside the O’Brien software team, SBM created a solution that was intuitive and simple for visitors and site managers. The final product: a stunning new website, with a purchase process for online ticket sales tailored specifically for O’Brien Icehouse. SBM’s solution was dynamically integrated with their on-site management software, ensuring that it met the exact needs of the client. This included a user interface that was easy for the O’Brien team to configure from the back end, while providing a smooth, intuitive experience for visitors to the site.
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Calendar-64x58.gif)
![](https://smithbrothersmedia.com.au/wp-content/themes/theme/assets/scale-1292x1170.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Homepage_Wide-64x29.jpg)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Responsive_D_eb9128-64x29.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Responsive_M_eb9128-64x58.png)
![](https://smithbrothersmedia.com.au/wp-content/themes/theme/assets/scale-1292x1170.png)
The results
Once the new website was launched, O’Brien Icehouse patrons were able to easily purchase tickets online and scan barcodes at the gate – a totally integrated system that allowed for easy back-end management and staff communication.
The new website saw a 50% increase in online ticket sales, a 200% increase in guest traffic and a 25% reduction in website bounce rate. When O’Brien Icehouse hosted a benefit event for those affected by the 2020 Australian bushfires, the result was 10x the regular website traffic and thousands of extra ticket sales.
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Menu_ffffff-64x58.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Webpages_D_63bbc6-64x29.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_Webpages_M_63bbc6-40x64.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_D_Map-64x29.jpg)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/OBrienIcehouse_M_Map-64x58.jpg)