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Projects.

O’Brien Icehouse

New website and huge eCommerce boost for O'Brien IcehouseHospitality/Entertainment/Leisure

The project

Brand new website massively boosts ticket sales, makes communication between staff a breeze and perfectly integrates with all current management systems.

The puzzle

The O’Brien Group manages a large number of event spaces and facilities across Australia, including the prestigious O’Brien Icehouse in Melbourne. The client needed a new-and-improved website that could refine their extensive calendar of events into a straightforward ticketing process, flawlessly integrated with their on-site ticketing system. The website for O’Brien Icehouse had to be visually appealing, ensuring that visitors could easily book tickets and find exactly what they needed. They also needed a robust web platform that could cope with heavy seasonal traffic.

 

The solution

Working alongside the O’Brien software team, SBM created a solution that was intuitive and simple for visitors and site managers. The final product: a stunning new website, with a purchase process for online ticket sales tailored specifically for O’Brien Icehouse. SBM’s solution was dynamically integrated with their on-site management software, ensuring that it met the exact needs of the client. This included a user interface that was easy for the O’Brien team to configure from the back end, while providing a smooth, intuitive experience for visitors to the site.

Purchases made simple, through a really innovative online calendar

The results

Once the new website was launched, O’Brien Icehouse patrons were able to easily purchase tickets online and scan barcodes at the gate – a totally integrated system that allowed for easy back-end management and staff communication.
The new website saw a 50% increase in online ticket sales, a 200% increase in guest traffic and a 25% reduction in website bounce rate. When O’Brien Icehouse hosted a benefit event for those affected by the 2020 Australian bushfires, the result was 10x the regular website traffic and thousands of extra ticket sales.

SBM actually listened when it came to creating our new site. The final product was tailor-made for just what we needed, and all the back-end management is a breeze. Really helped our site visitors to find their way around as well. The SBM Team were professional, responsive and great to work with. Thanks, SBM!

Lee Gordon, O’Brien Group Australia
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...