Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Boss Aluminium

Upgrading Boss Aluminium's online presenceRetail

The project

Stunning website build drives conversions and increases search rankings for Boss Aluminium.

The puzzle

Boss Aluminium are nationwide leaders in engineering smart solutions for commercial and recreational utes. At the time they approached SBM, they were well known for their quality workmanship and top-notch products, but their online presence was in need of a serious overhaul to bring it in line with their brand’s reputation. They requested a new website that would showcase a wide range of products, but instead of allowing online purchase, it would instead direct customers to fill out the online quote request form.

 

The solution

The Development and Design teams worked together to create a visually focused website that contained a significant amount of useful information about the brand and products. Research conducted by the Marketing team identified three distinct areas of customers: commercial, recreational and a blend of both.  A comprehensive set of flow charts allowed the planning of the user journey, driving conversions simply by identifying the right type of customer and taking them through a set ‘path’ on the website.

The results

Immediately following the launch of the new site, the client experienced a surge in online interest. The new website improved Boss Aluminium’s organic presence and resulted in a massive increase in quality keyword rankings. Most importantly, the clear calls to action and carefully planned user journey significantly improved the goal conversion rate, boosted by fresh and engaging copy. At long last, the professional design of the website would properly represent Boss Aluminium’s quality brand.

Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...