Projects.
PHC
The project
Portable Hyperbaric gains valuable website traffic, driving business success.
The puzzle
Portable Hyperbaric Chambers is the only provider of portable, Australian-made hyperbaric chambers in the country, priding themselves on safe manufacturing processes and locally made chambers for true quality and peace of mind for their customers. Unable to generate much traffic online, they approached SBM for help in generating high-quality leads while keeping costs low and raising awareness of their product. Developing interest, educating potential clients and converting visitors to the website were all key objectives of the project.
The solution
Portable Hyperbaric needed a website build, along with AdWords and SEO campaigns to generate leads with a low cost per conversion. SBM designed and developed a two-page website to initially test the market. The first AdWords campaign targeted individuals searching for both high-intent keywords and questions about the product. With competition increasing throughout the campaign, SBM used the gathered intel and pivoted to targeting keywords with a low cost per conversion. Meanwhile, the SEO campaign drove high-quality backlinks through the website, ensuring a higher rank and greater visibility.
The results
SBM’s AdWords campaign produced a high volume of great quality leads, without a huge cost to the client. Working in tandem, the SEO campaign allowed the website to climb the rankings, eventually placing in the top two search results for exactly the right keyword phrases. As a result of the greatly increased conversion rates, the scope and size of the Portable Hyperbaric Chambers website could stay exactly the same, saving the client thousands of dollars on both website changes and ad spend; all through working smarter, not harder.
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