Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Cherry Energy

Boosting online visibility and conversions, with powerful tech and intelligent strategyTrade Services

The project

SBM helps one of Australia’s biggest energy companies increase both their profits and their rate of high-quality leads.

The puzzle

As one of Australia’s leading commercial energy providers, Cherry Energy Solutions wanted to increase the value of their website leads. Cherry’s widespread brand recognition gave them the advantage in a highly competitive industry, although the look of their website and its structure needed improvement. SBM’s main challenge was working around the existing framework to increase traffic. After that, focus was shifted to improving the user experience on the website, with the goal of increasing the rate of conversion.

 

The solution

SBM and Cherry Energy Solutions worked closely together throughout the project, discussing performance and analysing detailed reports. By implementing a strong content strategy of keyword research and quality blog posts, Cherry would be able to drive organic traffic to their website, establishing the business as an industry leader that search engines could trust. An audit of the website improved its structure and allowed for stronger indexing, and SBM also led the way by building a custom solar calculator that would be invaluable to website visitors.

The results

Cherry Energy Solutions had an over sixty percent increase in leads as a result of this campaign. Even after the campaign had finished, their leads continued to experience strong growth over the following year. Overall, Cherry’s website ranking made a jump of over three-thousand places in the search rankings, and its organic sessions, conversion rate and paid conversion rate were hugely improved. The solar calculator also performed so well that it received its very own search term as ‘Cherry Solar Calculator’.

Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...