Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Be Fit Food

Doubling sales and engaging followers onlineRetail

The project

Be Fit Food receives a massive boost in audience reach and sales, thanks to eye-catching imagery and ultra-smart marketing strategies.

The puzzle

Be Fit Food is one of Australia’s leading meal order services, backed by science with a massive range of plans on offer. Founded by a doctor and a dietician, BFF has been featured on Shark Tank, winning the Victorian Telstra Business of the Year award in 2018. Looking to boost their sales and reach, they approached SBM requesting a wide range of different projects: video content to connect with their audience, design work to enhance their online image, and marketing to promote specific, high-value services.

 

The solution

By creating and styling delicious-looking food photos with a Be Fit Food brand flair, the SBM Design team was able to communicate BFF’s unique selling points. These images were then repurposed into a series of short videos that could be shared across social media, featuring real, relatable people for maximum impact. The SBM Marketing team focused on promoting the 28-day Challenge: a big ticket item that required the creation of a precise user funnel. The perfect target audience was then shown specific ads that led to a landing page, tailored for conversions.

The results

The marketing campaign for the 28-Day Challenge was a massive success, smashing through the previous record of conversions and sign-ups with an enormous 50% increase in conversions. Given the high price of the product (roughly $800 each), this would be extremely significant for future growth. The videos created by the SBM Design and Video teams are shared weekly across Be Fit Food’s social media channels, generating hype, engagement and massive amounts of brand awareness for Be Fit Food’s award-winning services.

Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...