Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Bosch Car Service Network

Awareness and engagement, through efficient and targeted marketing stratsAutomotive

The project

SBM’s marketing strategies help the Bosch Car Service Network spread brand awareness and engage their target audience.

The puzzle

The Bosch Car Service Network is one of the largest independent networks of car workshops worldwide, known for their skilled technicians and a global guarantee of quality workmanship. Boschenliste the aid of SBM’s Marketing and Design teams to run a series of campaigns, with the goal of increasing awareness of the automotive side of their brand. Each of these campaigns, running for one to two months at a time, would highlight specific promotions with the overall goal of getting more clients to visit workshops.

 

The solution

The SBM Marketing team implemented three primary campaigns, each built around unique marketing aspects and taking the form of digital assets created by the Design team. These campaigns were made to interweave, using the collected data to generate clicks, impressions and views. By having multiple campaigns over a period of time, SBM was able to generate significant data on user behaviour, making future campaigns more cost-effective. Regular feedback from Bosch allowed the team to refine the message, branding and digital design assets, communicating more effectively with their clients.

The results

The marketing campaigns were a huge success, generating great brand awareness for the Bosch Car Service Network and significant engagement for both Bosch’s corporate website and individual workshops. The first campaign saw a cost per click of under $2.50 for search marketing. Thanks to refinements, excellent design work and the smart use of data, the subsequent display marketing campaign came with a cost per thousand impressions of only $1.50. For video marketing, cost per view was $0.07, allowing Bosch to cost-effectively spread brand awareness and drive conversions.

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×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...