Projects.
Garden Express
The project
SBM’s Marketing, Design and Development teams work together to ensure Garden Express remains the #1 online destination in the industry.
The puzzle
Garden Express is Australia’s largest online nursery, a major player in their industry and a respected provider of garden supplies nationwide. They also have a significant following for their wealth of gardening knowledge, freely provided on their site and through newsletters. Garden Express approached SBM in 2014 to increase the website’s visibility via organic search, and thus their revenue. Combining marketing, development and design skills, SBM was given the task of taking this industry giant even further, boosting sales and crafting a functional online experience.
The solution
To increase organic search visibility of Garden Express, the SBM Marketing team developed an SEO strategy that focused on high-quality backlinks. Through keyword mapping of products and collections, SBM were able to create high-quality content pieces, ensuring the client would climb in the search rankings for desired keywords. Developer maintenance had to be done out of hours, so as not to not disrupt the flow of eCommerce and keep the user experience as smooth as possible. The SBM Design team improved the website’s UX and optimised the already-popular growing guides with extra visual flair.
The results
The marketing strategies have been an absolute runaway success, catapulting Garden Express to even greater heights and solidifying their #1 spot online. Throughout the life of their campaigns, they’ve seen over 80% growth in revenue and now rank at the top of the search engines for massive, high-volume keywords. A crucial part of this success are the popular content pieces hosted on the site. The SBM Development team continues to save Garden Express massive amounts of revenue by swiftly responding to critical site events, while client feedback has been overwhelmingly positive.
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