Projects.
MW Partnership
The project
SBM makes sure MW Partnership stands out online with a bespoke, totally unique webspace.
The puzzle
Founders Dana Moussaoui and Jared Wade came to SBM with the goal of creating a totally unique webspace, something that would catch the eye, leave a powerful impression and communicate MW’s methodology. The website would need to be a whole new experience for visitors, showcasing Dana and Jared’s work, relationships and processes in the way the site functioned.
The solution
Founders Dana and Jared were tired of seeing websites that played it safe, instead opting for something more abstract that would immediately capture attention.
The MW Partnership website was designed with movement in mind, using all kinds of visual flairs for a bespoke experience: playful animation, intentional distortion and a compelling method of scrolling that would encourage user interaction. It was decided that the user would be taken on a ‘journey’ through the many benefits of the partnership, building intrigue and encouraging them to get in contact as they learned more.
The colours and assets were designed with architecture in mind, using colours, textures and tones from various client jobs to represent the MW style.
The results
The end product ticked the most important box of all: the site speaks for itself, clearly showing the unique flair of MW Partnership, taking users on a memorable journey that’s like nothing else in the industry. Standing out in a sea of ‘safe’ websites, the MW Partnership webspace builds intrigue and makes the user want more info. The site is also heavily people focused, with testimonials of clients as a prominent feature.
The finished project was well received, with the bold distortions and earthy tones seeing heavy use across MW Partnership’s socials and creating a cohesive theme throughout.
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