Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

A1 Office – Website

Complete website overhaul leads to valuable new businessProperty and Architecture

The project

SBM turns A1 Office’s underperforming website into an elegant showcase for customers, turning visits into valuable leads.

The puzzle

A1 Office is an office fitout company with teams across both Melbourne and Sydney. They specialise in transforming office spaces and giving their clients a true space to thrive, through strong collaboration and design expertise. A1 came to SBM in need of a more effective website, quickly getting across key points to their clients: who they were, what they did and why. The website needed to efficiently funnel users to the correct service and make the most of its search engine optimisation.

 

The solution

The project involved a complete redesign, complete with interactive elements and video content. This would solidify the brand, showcase the core message and create a strong conversion funnel for potential clients. Crucially, all design work had to strictly adhere to the elegance and sophistication of the A1 Office brand, matching those same qualities provided to their clients. The new website was a vast improvement in terms of SEO structure, capitalising on their two main locations (Melbourne and Sydney) and array of services to reach a combined and expanded online audience.

A1 Office website homepage
>21%
average session
duration

The results

By the project’s completion, A1 Office had received an intuitive, elegantly simplistic and beautifully on-brand new website. It effectively showcased the full range of services they offered, while utilising the most up-to-date practices for getting the most out of search engine optimisation. User behaviour on the site improved immediately, with contact form submissions increasing by over 20%. Their bounce rate also decreased by a massive amount – close to 50% – while session time was significantly boosted, highlighting the effectiveness of the new design in converting key visitors.

A1 Office website mobile
>21%
contact form
submissions
A1 Office Website Contact
Smarticles

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×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...