Projects.
Le Mans Entertainment
The project
High-impact graphics and memorable vehicle wraps get the word out to Le Man’s perfect audience.
The puzzle
Le Mans is the largest family-friendly facility in Victoria, offering a massive selection of activities such as go-karting, drift karts, paintball and laser tag, as well as a sports bar. When asking SBM to create vehicle wraps, the Le Mans teams stressed the importance of showcasing their entire business and what they could offer to potential customers. The designs needed to move beyond simple logos and text, instead being high-impact ads that would be truly memorable.
The solution
The many different attractions offered by Le Mans were at the core of the design process. Using extensive research, visuals were created to perfectly appeal to a typical customer. These were done in a way that was both distinctive and tailored closely to the Le Mans brand, meaning that the images would stay front of mind with their ideal audience. This project saw the SBM graphic design and digital marketing teams work alongside Le Mans to meet their expectations, nail the exact look and feel of their brand and implement any design changes with speed and efficiency.
The results
The high-impact graphics created by the SBM team are now a common sight on Melbourne roads. By moving beyond the simple logo design, the graphics and car wraps are both memorable to consumers and deeply descriptive of every single one of the great services Le Mans has to offer. Le Mans has continued to use their car wraps to dynamically promote their services, get eyes on their brand and let people know that they’re the premium destination for Melbourne’s entertainment.
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