Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Hot Wheels Car Care

A successful Australian launch for a major auto brandRetail

The project

SBM assists with the launch of car cleaning products, using a new website and strong marketing campaign.

The puzzle

Mega LTD is the distributor of Hot Wheels Car Care in Australia, a global brand of beloved car products that was looking to crack into a brand new audience. Mega LTD needed to create a strong digital presence, remaining connected to the Hot Wheels brand while targeting a new, older audience and letting them know that their offering was for full-size vehicles, not just miniatures. The SBM team was asked to enhance their web presence in Australia, providing product information to website users, along with different options for eCommerce.

 

The solution

Applying constant feedback from the client, the website was built from the ground up to be on-brand and appealing to an adult demographic, allowing the client to be a serious competitor in the auto industry. Once the website was ready for launch, a competition was run to help build a database of potential customers. It was decided that the video component had to be truly high-end, with head-turning production values. This included the hire of both classic and modern Mustangs, cast actors and visual effects to perfect the lighting.

The results

The many assets delivered to the client resulted in a successful launch for the Hot Wheels Car Care brand in Australia. Mega LTD was also able to achieve a crucial brand shift to a more ‘mature’ market, while the TVC was used for both television and web. The website’s competition saw excellent results, with over 300 people entering in the first 24 hours at a low average cost of around $1 for the client. The first range of products was so successful that SBM has been trusted with future campaigns.

Projects

Le Mans Entertainment
Eye-catching designs result in memorable branding
AFAP
The AFAP updates their public image with a fresh, contemporary brand identity
Avengers: Endgame
Stellar design results in Disney’s greatest ever marketing success
Black Panther
Vibrant street art contributes to box office success
Smarticles

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×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...