Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

McElrea Racing

Racing promo video drives sponsorship successHospitality/Entertainment/Leisure

The project

Sponsorship videos attract financial support from new businesses and lead Jaxon Evans to racing championship.

The puzzle

As one of Australia’s most successful racing teams, McElrea Racing specialises in Australia GT, the Carrera Cup and the GT3 Cup Challenge. With significant pull across Australia and New Zealand, McElrea Racing was on the hunt for future success. They contacted SBM to create a video highlighting the unique benefits of a sponsorship package with Jaxon Evans, an up-and-coming young racer. It was vital that the video communicated a powerful brand message for each sponsor, highlighting the future rewards of the sponsorship package.

 

The solution

Targeted at potential sponsors, each video told the story of racing team success, the marketing strategy and the benefits to the sponsor. The videos showcased a branded message that communicated all the vital info while building excitement, addressing the future sponsors personally. To nail the perfect call to action, SBM’s video team showed examples of sponsor content side by side, clearly showing the key benefits. To show the effectiveness of our approach, a live stream of the video content acted as a running case study.

The results

The videos created by SBM attracted multiple new and engaged sponsors, all of whom were excited at the prospect of joining the campaign. Backed by the newfound sponsorship funding and greatly increased budget, Jaxon Evans had a flawless season and went on to win the championship. This championship win added additional value to Evans’ sponsors, having a knock-on effect that made future sponsorship opportunities even stronger.

Projects

Trinity College
Lead generation campaign massively increases college applications
SBM Production Showreel
Live-action video – Communicate your message with style and professionalism
Le Mans Entertainment
Eye-catching designs result in memorable branding
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...