Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Trinity College

Lead generation campaign massively increases college applicationsEducation

The project

SBM’s awareness and lead generation campaign greatly improves visits and applications to Trinity College.

The puzzle

Founded in 1872, Trinity College is the oldest residential college of the University of Melbourne, with a reputation for excellence in both education and accommodation for students. Trinity College approached SBM to implement a far-reaching lead generation campaign, with a focus on video. Their main goal was to increase the number of applications, improving the overall selection pool and increasing the college’s academic appeal. They also wanted to generate interest and registrations for open days and tours, with a key challenge being the appeal to the diverse range of audiences.

 

The solution

SBM’s solution was a heavy-hitting social & video campaign. The Marketing and Video teams worked together to create a selection of videos, each of them featuring a testimonial from a student currently studying at Trinity. These students were pulled from a plethora of backgrounds and demographics, with the videos communicating authenticity and showcasing the vibrancy of Trinity College. These videos were then targeted across an incredibly wide variety of different audience types, using both YouTube advertising and Google ads to generate interest, driving site visits and registrations.

The results

The campaign resulted in Trinity College receiving more than double the total number of applicants compared to the previous year, smashing the original goal from the start of the project. In addition to increased applications, the database and user information generated by the campaign has allowed for very effective nurturing processes for current and future potential applicants. The videos went beyond simple advertising, also showcasing the Trinity brand and lifestyle to a new generation of high school graduates and planting seeds for future years with both parents and students.

Strong messaging was used in post production, along with heavily connecting shots.

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×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...