Projects.
Ideal Air Melbourne
The project
SBM strengthens Ideal Air’s brand recognition, builds authority and boosts conversions through rigorous, effective marketing campaigns.
The puzzle
Ideal Air is a leading air conditioning provider with branches across all of Australia and in every major city. Their offering is extensive; services to both residential and corporate clients, including maintenance, repairs and installation. They came to SBM looking to gain new and repeat business through the use of online channels. The SBM team worked to create online campaigns that would lead to direct conversions, along with crafting sharp web banners and videos that would attract new business.
The solution
To increase conversions and improve SEO positioning, the SBM marketing team utilised multiple interlocking strategies. Firsty, the focused SEO and AdWords strategy increased Ideal Air’s long-term authority as a leading air conditioning servicing company. SBM created several web banners that could act as a first point of contact for new clients, matching Ideal Air’s high brand standards. Finally, the video was aimed at building trust through a depiction of a friendly customer experience. This video asset could also be customised for advertising across multiple different locations.
The results
As a direct result of SBM’s marketing, Ideal Air has seen massive improvements in their SEO rankings and conversions. Ideal Air’s website boasts an overall conversion rate of over 15%, while their SEO rankings have improved in excess of 8000 places. The steady, ongoing implementation of an SEO suburb strategy has led to significant improvement in these specific areas. Through effective remarketing and video campaigns, Ideal Air has boosted their brand recognition and their online dominance in the air conditioning service industry.
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