Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Ashfords

An engaging and personality-driven company video created for Ashfords AccountingFinance/Law/Government

The project

Financial jargon and stigma broken down by an honest, open and personal Ashfords company video.

The puzzle

Ashfords, the largest accounting and advisory firm in Melbourne’s south east, was looking for a polished company video to be placed front and centre on their website. This would be targeted at audiences who had heard the Ashfords name, but wanted to know more. They were honest about accounting often being considered overwhelming and confusing to potential customers. The goal of the video shifted to building trust, increasing transparency and letting people know that Ashfords were relaxed and approachable, as well as professionals with a wealth of expertise.

 

The solution

The SBM video team decided to focus on a grounded portrayal of Ashfords: their personality and their people. A large amount of time was spent learning about the firm to gain an understanding of what sets them and their unique message apart, with the aim of avoiding the negative stereotype of ‘suits and jargon’. Getting the talent (the Ashfords team) to act naturally on camera was as simple as some friendly banter before the interview, which allowed the interviews to feel honest and relatable.

The results

The video was incredibly successful in smashing through the stigma surrounding accountants, communicating their message clearly but with an edge that engages viewers. From the very first draft until the end, Ashfords were extremely impressed with how the video captured their brand voice, and the warmth and personality of their team. The video is featured on the homepage of their website, allowing visitors to get a feel for the heart of Ashfords as a business right from the get-go.

Projects

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Live-action video – Communicate your message with style and professionalism
Delfecta
A professional explainer video fosters valuable customer relationships
McElrea Racing
Racing promo video drives sponsorship success
Smarticles

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8 Most Powerful Types of Video for Businesses

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...