Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

ESPN

Boosting reach with online competitionsHospitality/Entertainment/Leisure

The project

SBM creates a website and online assets, featuring seasonal competitions for one of the world’s most watched sports channels: ESPN.

The puzzle

ESPN is one of the world’s largest sporting channels, broadcasting in over 200 countries, including Australia. They came to SBM in need of a smart website, designed to host seasonal competitions based on sporting events in the USA. It needed to be responsive and easy to update based on the season and current competitions. SBM was also tasked with creating promotional material for ESPN: websites, web banners, social media and more.

 

The solution

The Design and Development teams worked closely together to craft a strong website build and aesthetic, especially considering the vast audience. A custom competition framework was developed in house, which allowed for pinpoint organisation of lead details and management of the extensive database of entries. This system being in place allowed for the refining of the website until it fit the strict regulations set by ESPN, with close collaboration and multiple feedback stages between the two teams to ensure that it would appeal to their ideal target demographic.

The results

By the end of the project, ESPN received a visually stunning website that matched their brand and drew audiences in. The seasonal competitions have been a huge success, resulting in many entries and contented winners. Through strong marketing campaigns across the web and social media using SBM’s graphics, ESPN has maintained their domination of the sporting world. SBM has continued to work with ESPN on more projects, more competitions and more opportunities to increase their reach and brand awareness.

Smarticles

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×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...