Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Avengers S.T.A.T.I.O.N.

Smart web design results in exhibition success for Disney/MarvelHospitality/Entertainment/Leisure

The project

Working with Disney, SBM designs an interactive website for the Avengers S.T.A.T.I.O.N. exhibition.

The puzzle

Taking place in the heart of Federation Square, the Avengers S.T.A.T.I.O.N. was a dynamic and interactive exhibit that allowed attendees to take on the role of special agents and take a dive into the global phenomenon of Marvel’s Avengers. SBM was tasked with designing an accompanying website portal, incorporating a specific user experience as provided by Disney: information, galleries, ticketing, maps and more. The site needed to take into account the massive, multi-demographic appeal of the Avengers, being both accessible and easy to navigate.

 

The solution

SBM needed to deliver a complete website design and user interface kit. This website would be supported by the Development team, updating the gallery and making visual tweaks where necessary. An innate knowledge of the superhero genre and Marvel’s aesthetic made the design process smooth and easy, allowing for an effective capture of the distinct, heroic Avengers brand. The SBM team worked closely with the Australia and New Zealand Disney development team, going through multiple concepts until the final site was perfectly suited to appeal to the target audience.

The results

The overall S.T.A.T.I.O.N. experience was a huge success, aided by the stylish, on-brand website design. Many teachers and school children attended the exhibition, drawn by the educational aspect, which linked the film to its scientific basis. Overall, the website received constant updates to make sure it was the definitive hub of information around the exhibition, with the user journey making it easy for visitors to learn more and purchase tickets. S.T.A.T.I.O.N. helped strengthen the Marvel and Avengers brand for a younger audience, with the exhibition eventually touring over a dozen countries.

Smarticles

8 Most Powerful Types of Video for Businesses

Australian business grants and packages: 2021

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...