Projects.
Austswim
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Hero_Logo_D-64x29.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Hero_Logo_M-64x58.png)
The project
Eye-catching banners and a powerful marketing strategy massively boost AUSTSWIM’s online audience.
The puzzle
AUSTSWIM is Australia and New Zealand’s most trusted aquatic training body, respected as a major advocate for water safety. The AUSTSWIM accreditation is the industry standard for swimming teachers across both countries. As a nonprofit, the client was looking to take advantage of online promotion, getting their message across to both a new audience and their current followers. The overall goal of the project was a Google Ad Grant campaign, with the data from the campaign later being used to streamline the user experience on the AUSTSWIM site.
The solution
The end goal was a successful remarketing campaign, while the design goal was to create a suite of striking, brand-compliant remarketing banners that communicated AUSTSWIM’s educational water safety message. This also meant close cooperation and synergy between both the Design and Marketing teams. SBM’s mastery of AdWords allowed the $10,000 ad spend to be put to good use, targeting both primary services and secondary ones to draw in a wide audience, as well as working closely with AUSTSWIM to determine what services would produce the most value.
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Graph_Clicks-64x29.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Graph_Clicks_M-64x58.png)
The results
The current grant campaign has now been running for over 18 months, with improvements every month to website traffic and a ton of new users visiting the AUSTSWIM site; this awareness has been boosted by the new banners created by the Design team. Almost four-thousand users visited the website in January 2020, a massive increase from just 900 a few months prior, with the CTR over the lifetime of the campaign at over 20%, well above the mandated 5% for ad grant campaigns.
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Banners2_D-64x29.gif)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Banners2_M-64x58.gif)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Banners_D_01356b-64x29.png)
![](https://smithbrothersmedia.com.au/wp-content/uploads/2020/07/Austswim_Banners_M_01356b-64x64.png)