Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Austswim

Online presence boosted by smart marketing and designNonprofit

The project

Eye-catching banners and a powerful marketing strategy massively boost AUSTSWIM’s online audience.

The puzzle

AUSTSWIM is Australia and New Zealand’s most trusted aquatic training body, respected as a major advocate for water safety. The AUSTSWIM accreditation is the industry standard for swimming teachers across both countries. As a nonprofit, the client was looking to take advantage of online promotion, getting their message across to both a new audience and their current followers. The overall goal of the project was a Google Ad Grant campaign, with the data from the campaign later being used to streamline the user experience on the AUSTSWIM site.

 

The solution

The end goal was a successful remarketing campaign, while the design goal was to create a suite of striking, brand-compliant remarketing banners that communicated AUSTSWIM’s educational water safety message. This also meant close cooperation and synergy between both the Design and Marketing teams. SBM’s mastery of AdWords allowed the $10,000 ad spend to be put to good use, targeting both primary services and secondary ones to draw in a wide audience, as well as working closely with AUSTSWIM to determine what services would produce the most value.

The results

The current grant campaign has now been running for over 18 months, with improvements every month to website traffic and a ton of new users visiting the AUSTSWIM site; this awareness has been boosted by the new banners created by the Design team.  Almost four-thousand users visited the website in January 2020, a massive increase from just 900 a few months prior, with the CTR over the lifetime of the campaign at over 20%, well above the mandated 5% for ad grant campaigns.

Smarticles

Case Study: Coca-Cola’s Share A Coke Campaign

8 Most Powerful Types of Video for Businesses

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...