Projects.
Austswim
The project
Eye-catching banners and a powerful marketing strategy massively boost AUSTSWIM’s online audience.
The puzzle
AUSTSWIM is Australia and New Zealand’s most trusted aquatic training body, respected as a major advocate for water safety. The AUSTSWIM accreditation is the industry standard for swimming teachers across both countries. As a nonprofit, the client was looking to take advantage of online promotion, getting their message across to both a new audience and their current followers. The overall goal of the project was a Google Ad Grant campaign, with the data from the campaign later being used to streamline the user experience on the AUSTSWIM site.
The solution
The end goal was a successful remarketing campaign, while the design goal was to create a suite of striking, brand-compliant remarketing banners that communicated AUSTSWIM’s educational water safety message. This also meant close cooperation and synergy between both the Design and Marketing teams. SBM’s mastery of AdWords allowed the $10,000 ad spend to be put to good use, targeting both primary services and secondary ones to draw in a wide audience, as well as working closely with AUSTSWIM to determine what services would produce the most value.
The results
The current grant campaign has now been running for over 18 months, with improvements every month to website traffic and a ton of new users visiting the AUSTSWIM site; this awareness has been boosted by the new banners created by the Design team. Almost four-thousand users visited the website in January 2020, a massive increase from just 900 a few months prior, with the CTR over the lifetime of the campaign at over 20%, well above the mandated 5% for ad grant campaigns.
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