Projects.
A1 Office – Website
The project
SBM turns A1 Office’s underperforming website into an elegant showcase for customers, turning visits into valuable leads.
The puzzle
A1 Office is an office fitout company with teams across both Melbourne and Sydney. They specialise in transforming office spaces and giving their clients a true space to thrive, through strong collaboration and design expertise. A1 came to SBM in need of a more effective website, quickly getting across key points to their clients: who they were, what they did and why. The website needed to efficiently funnel users to the correct service and make the most of its search engine optimisation.
The solution
The project involved a complete redesign, complete with interactive elements and video content. This would solidify the brand, showcase the core message and create a strong conversion funnel for potential clients. Crucially, all design work had to strictly adhere to the elegance and sophistication of the A1 Office brand, matching those same qualities provided to their clients. The new website was a vast improvement in terms of SEO structure, capitalising on their two main locations (Melbourne and Sydney) and array of services to reach a combined and expanded online audience.
duration
The results
By the project’s completion, A1 Office had received an intuitive, elegantly simplistic and beautifully on-brand new website. It effectively showcased the full range of services they offered, while utilising the most up-to-date practices for getting the most out of search engine optimisation. User behaviour on the site improved immediately, with contact form submissions increasing by over 20%. Their bounce rate also decreased by a massive amount – close to 50% – while session time was significantly boosted, highlighting the effectiveness of the new design in converting key visitors.
submissions
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