LinkedIn recently posted a listing of the most in-demand jobs, with digital marketing roles making it to the top 10. The pool of talent in the field is expanding, with businesses either hiring their own digital marketing specialists or sourcing that expertise through an agency.

It’s becoming common knowledge that most businesses can’t afford to go without some degree of expertise in the digital arena. Software developers, IT services, data analysts and graphic designers were also represented on the list of sought-after skills.

Digital marketing has grown massively in recent years, with constant innovation that has made it a vital part of business growth. The industry is seeing constant innovation in both the technology and technical skills used by marketers, which is why SBM’s marketing squad are constantly refining their skills and tools to keep up with rapid change.

The COVID-19 pandemic may also have had an effect on the list of jobs that are now seeing heavy demand, with both remote working and competing online- via eCommerce, Google Ads, social and more- more important than ever before.