Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
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Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

City of Greater Dandenong

Syd and Monkey explain sustainability issues via vibrant animationFinance/Law/Government
Episode 3

The project

SBM creates a fun and engaging animated video for local city council, extolling the virtues of sustainability.

The puzzle

The City of Greater Dandenong serves a vibrant and highly diverse community in southeastern Melbourne, with a vision to be one of Australia’s most sustainable cities by 2030. To help achieve this goal, they were seeking a series of three animated videos touching on vital sustainability issues. The videos needed to be accessible across an incredibly diverse audience of different language and cultural backgrounds, so a high degree of clarity was required across all messaging. They also needed to be fun and engaging for a wide range of ages.

 

The solution

SBM’s video team delivered three animated videos, aimed at engaging audiences across many different walks of life. Before the project started in earnest, a great deal of time was spent learning from the Dandenong City Council to develop a full understanding of their local community. Rather than a conventional ‘explainer’ format, it was decided that the videos would take the form of a conversation between two characters. This enabled the use of informal, easy-to-understand everyday language. Recurring characters ‘Syd and Monkey’ were created to develop a sense of familiarity.

The results

The resulting videos clearly communicate the core issues via quirky, fun conversations and vibrant animation. Syd and Monkey are able to communicate vital topics, backed by engaging, head-turning visuals and creating a rapport with audiences that strengthens the council’s overarching sustainability strategy. Syd and Monkey now have a dedicated sustainability education page on the City of Greater Dandenong’s website. The hosted videos remain highly relevant both as information resources and engaging content.

Projects

CallN
An engaging animated explainer video created for CallN Software
Child HR
Animated explainer video reflects the client’s core values
Interactive
WHAM! SBM’s video team showcases everyday heroes
Mobile Muster
Cinema advertisement raises crucial awareness for an important cause
Smarticles

CASE STUDY: Drainpro – Make Your Drains Flow

CASE STUDY: Dumb Ways To Die

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...