Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Interactive

WHAM! SBM's video team showcases everyday heroesTech/Digital/Media

The project

SBM creates dazzling video concept showcasing tech company’s successes in averting disaster.

The puzzle

Interactive is a tech company specialising in data protection and storage. They’re Australia’s #1 supplier of business continuity services, including disaster recovery, and they host the country’s largest private cloud. They approached SBM seeking some testimonial videos, including clear challenge: due to the sensitive nature of the work, they were unable to name their clients. Simply delivering the testimonials anonymously was not an option, as that would call into question the authenticity of the message. A novel, creative approach would be needed.

 

The solution

SBM’s video team rose to the creative challenge, opting to focus on instances in which Interactive had ‘saved the day’ for a client and telling these as stories from the perspective of their own technicians. This allowed for a high degree of authenticity, without the need to name clients. The stories were intentionally overdramatised as animated, comic-style illustrations, breathing life and excitement in the situations. The animation was accompanied by voiceover footage: Interactive technicians recounting how they responded to a specific crisis, averting certain disaster for their clients.

The results

The high degree of planning that went into creating the videos allowed them to be highly engaging, with the animated locations perfectly adhering to the confidentiality constraints. The client was extremely happy with the resulting videos, as well as the extremely creative solution that preserved anonymity. The distinctive visuals and novel concept made them an overwhelming success, and they remain on Interactive’s website as content for building trust with potential clients.

77 Productions has been a multimedia partner of Interactive since 2014. We value the diversity in their skillset – they direct, produce, script write and animate, and they are pragmatic with repurposing content and other assets to ensure we maximise our investment. Most importantly, they really get our brand and what we’re trying to achieve through multimedia, and they care about delivering valuable content that will help us achieve our outcomes.

Marketing Manager, Interactive

Projects

CallN
An engaging animated explainer video created for CallN Software
City of Greater Dandenong
Syd and Monkey explain sustainability issues via vibrant animation
Headspace
Spreading mental health awareness through engaging animation
Trinity College
Lead generation campaign massively increases college applications
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...