Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Mobile Muster

Cinema advertisement raises crucial awareness for an important causeNonprofit

The project

The SBM video team creates a powerful piece of cinema advertising, showcasing a company’s goals and raising awareness across Australia with dynamic and fun imagery.

The puzzle

MobileMuster is a massive, Australia-wide mobile phone recycling program, aiming to create a brighter, more renewable future. Their efforts are funded by major phone companies, including Telstra, Optus, Vodafone and Samsung. MobileMuster came to SBM with their sights set on a dynamic, hard-hitting cinema ad campaign to raise awareness of the program. The SBM video team knew that a clear and engaging message would be vital from the very beginning – specifically, one that would resonate with the captive young cinema audience.

 

The solution

To properly capture MobileMuster’s services and core brand values, the ad was extensively storyboarded and very specifically crafted for cinemagoers; i.e. a captive audience in a fully immersive multimedia environment. The SBM video team’s ad concept featured stop-motion photography of abandoned mobile phones, with animated text displayed on their screens. Individual frames were tailored to show a variety of brands, to capture a wide range of interest types. Together with a vibrant colour scheme, the messaging was punchy and especially appealing to a younger audience.

The results

The finished product was a vibrant, engaging cinema ad that was distributed throughout Australian cinemas for months, effectively raising massive amounts of awareness for MobileMuster’s program. The client continues to use the final video as an asset across many of their different platforms, showing people how to create a more renewable future with mobile phone recycling. Check out the video below!

Projects

Child HR
Animated explainer video reflects the client’s core values
Interactive
WHAM! SBM’s video team showcases everyday heroes
CallN
An engaging animated explainer video created for CallN Software
City of Greater Dandenong
Syd and Monkey explain sustainability issues via vibrant animation
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...