Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Star Wars: The Rise of Skywalker

Full marketing campaign for a saga-finishing smash hitHospitality/Entertainment/Leisure

The project

SBM delivers a complete marketing campaign across Australia for the conclusion of the epic Skywalker Saga.

The puzzle

Disney entrusted the SBM Design team with the promotion for the Australian marketing campaign for Star Wars: The Rise of Skywalker. As the culmination of an epic nine-film saga, spanning four decades and shattering box office records, this was to be one of THE biggest marketing pushes of all time, rivalled only by the release of Avengers: Endgame a few months prior. Each design would have to maintain the original’s integrity, while compelling local Australian audiences to book tickets and experience the grand finale for themselves.

 

The solution

After years of working with Disney and the Star Wars brand, SBM understood well the restrictions and brand specifics that needed to be followed. This deep understanding would be instrumental for such a massive project. The SBM team created huge cardboard cutouts to be displayed in cinemas leading up to the film’s release. Large format was also essential for the film’s successful promotion: billboards, tram and bus posters and IMAX stairs. Digital rounded off the whole process, with the team creating social campaigns, web banners and EDMs to spread the word.

The results

Australian cities were covered in advertisements for the film, with audiences regularly engaging with digital and print marketing, and millions of impressions across the life of the campaign. The large standees for the film were seen in theatres across the country. Star Wars: The Rise of Skywalker opened to more than six-million dollars on its first day, making it the sixth most successful film opening in Australian history. The movie made over a billion dollars globally, including more than $30 million in Australia, thanks to a powerful marketing campaign.

Projects

Avengers: Endgame
Stellar design results in Disney’s greatest ever marketing success
Black Panther
Vibrant street art contributes to box office success
Disney AUNZ Style Guide
Comprehensive style guide showcases and strengthens Disney AUNZ’s sub-brands
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...