Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Disney AUNZ Style Guide

Comprehensive style guide showcases and strengthens Disney AUNZ’s sub-brandsHospitality/Entertainment/Leisure

The project

A comprehensive style guide provides Disney sub-brands with guidance and versatility, helping Disney AUNZ to make their mark on a new market.

The puzzle

Disney needs no introduction: at the pinnacle of animation storytelling and major motion pictures, they’ve been a design client of SBM for over twenty years. Servicing the Australian market, Disney AUNZ requested that SBM’s designers create a style guide for two Disney sub-brands, to remain consistent with the overarching Disney style. A series of versatile printed style guides were to be developed by the design team to cater for the Channels, Platform and Content sub-brands.

 

The solution

It was vital that the design of the style guide be in line with the launch of the Disney AUNZ brand refresh; this would be a focal point of the whole operation. The Design team therefore had to create a clean and technically perfect InDesign file that could be easily updated without losing design integrity. To be absolutely perfect, the final product would effectively convey the elements of the three sub-brands while meshing flawlessly with Disney’s long-standing brand and values. This meant working closely with Disney to make sure everything was on track.

The results

The final result was colourful, vibrant and extremely easy to follow, with the rollout of the style guides to all of Disney’s creative teams ensuring the integrity of the Disney AUNZ brand. The comprehensive style guide template created by SBM was designed for limited specialty print and online use, strengthening the brand awareness of all the sub-brands and giving Disney an even stronger brand foothold across Australia and New Zealand.

Projects

Black Panther
Vibrant street art contributes to box office success
Disney Media Distribution Catalogue
Stylish and accessible brochure design
Wyndhamvale Estate
A luxury property document engages the interest of key buyers
MBF
MBF Receives a fresh brand update and gains valuable new members
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...