Projects.
Quantum Traffic
The project
Complete SEO and website overhaul results in top 10 rankings and a stellar reputation for Quantum Traffic.
The puzzle
Quantum Traffic is a unique, innovative Melbourne traffic consulting firm that boasts vast expertise in traffic engineering. The client requested the assistance of SBM in getting exposure for their services and positioning them as an authority within the industry. At the time, Quantum Traffic clients were mostly referrals, highlighting their need to generate leads and find new clients using SEO and better web strategies.
The solution
SBM’s SEO strategy was specifically tailored to drive conversions and enquiries, while boosting the client’s reputation online. With Quantum Traffic in such a niche industry, SBM identified that providing high quality information about Quantum Traffic’s services would attract customers and satisfy Google’s content demands. From a solid base of smarter SEO optimisation, the campaign moved onto website improvements, improving the usability of the content form and creating a true user experience through the addition of case studies, blogs and long form content, all aimed at increasing online visibility and drawing traffic.
The results
The campaign saw previously unranked keywords skyrocket to the top 10 in the Google search results. Quantum Traffic now ranks highly for valuable keywords such as ‘traffic engineer Melbourne’ and ‘traffic consultant’, whilst also ranking for important service-based keywords such as ‘traffic impact assessment’. Quantum Traffic has seen an increase of 5-10 online conversions every month since the campaign. A year on from the initial campaign, the company has jumped over three-thousand positions in the keyword rankings, with the website going from pure utility to a valuable asset. This campaign enabled the client to grow their brand, expand their team and make a massive improvement to their conversion rate.
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