Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Lollipops

Lollipops TVC airs across Australia, building awareness and trustHospitality/Entertainment/Leisure

The project

SBM creates snappy TV commercial for Lollipops Playland, promoting the brand across all of Australia.

The puzzle

Lollipops is Australia’s largest indoor play centre franchise, with locations all across Australia, New Zealand and Indonesia and a ton of fun activities for kids of all ages. They approached SBM to create a nationwide TV ad campaign that could be customised for their individual franchisees. It was important for the ads to clearly show what the play centres have to offer, as well as Lollipops’ branding and characters. This would give viewers a clear and vibrant picture of what the play centres look like in action.

The solution

It was decided that the ads would blend live-action footage, filmed across a number of centres, with a cartoon element. That ads would open with a cartoon family illustrated in the style of Lollipops’ cat mascot, then blending into live-action footage of a play centre in action. The animated, on-brand characters communicated the fun and colourful atmosphere, with the contrast of a real family showing the heart, human interaction and the real experience of visiting Lollipops. The ad was delivered with content customisable for different platforms; television and online.

The results

The finished TV ad successfully went to air across the country. As a result, Lollipops asked the SBM Video team to make two dozen variations, customised for different locations at the request of individual franchisees. The franchisees who received this content were thrilled with the end result, which proved to be an effective boost for their individual marketing campaigns. These modified versions were displayed on local television, across social media and on franchisee individual websites, strengthening trust in the Lollipops brand.

Projects

CallN
An engaging animated explainer video created for CallN Software
Child HR
Animated explainer video reflects the client’s core values
City of Greater Dandenong
Syd and Monkey explain sustainability issues via vibrant animation
Smarticles

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Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...