Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Georgie Charity

Charity 'Doing It For Georgie' receives a complete branding solutionNonprofit

The project

Local charity Doing It For Georgie receives a full brand identity, designed to build awareness and recognition for a good cause.

The puzzle

Doing It For Georgie is a charity created to financially support a young boy who has been impaired since birth. The client’s first request was for a logo to be used in an upcoming fundraiser. It soon became clear that a full brand identity was needed to establish legitimacy, increase awareness, generate public donations and gain corporate sponsorship. The brand needed to be flexible and simple enough to apply to promoting future events across multiple platforms, including digital, print and merchandise. It was also important to reflect Georgie’s sunny personality.

 

The solution

SBM’s design team worked closely with the charity to understand their unique situation. The name ‘Doing It For Georgie’ emerged from this collaboration, capturing the spirit and purpose of the charity. The final product was made to represent Georgie’s bright, sunny personality, making use of a playful symbol: Georgie’s handprint, shaped into the letter ‘G’. A simple, ultra-flexible branding system was developed, incorporating splashes of colour and a friendly, rounded font. These were delivered alongside print collateral and social media assets.

Projects

AFAP
The AFAP updates their public image with a fresh, contemporary brand identity
Arc Aviation
Taking off into success, with a complete new branding solution
Disney AUNZ Style Guide
Comprehensive style guide showcases and strengthens Disney AUNZ’s sub-brands
Smarticles

Case Study: Coca-Cola’s Share A Coke Campaign

8 Most Powerful Types of Video for Businesses

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...