Projects.
Arc Aviation
The project
Arc Aviation receives an SBM-designed brand that launches their business into industry success.
The puzzle
Arc Aviation is the premiere flight training facility of the busy Moorabbin Airport, particularly renowned for the unique safety features and quality, state-of-the-art technology used in their training aircrafts. Arc Aviation approached SBM for help with their branding and collateral rollout, so they could more effectively target their intended audience. Arc Aviation’s ability to resell Cirrus Fleet aircrafts also needed to be shown through some new and updated branding.
The solution
The SBM design team was able to determine that Arc Aviation’s brand needed to appeal to a sophisticated audience, one already familiar with branding. SBM’s first meetings with Arc Aviation established the target audience and expectations, after which the design team presented samples of letterpressed cards that positioned Arc Aviation’s brand as both exclusive and high end. Other design work- the website landing page, business cards, aircraft logo stickers, a pull up banner and an airshow leaflet- was kept clean and understated to highlight Arc Aviation’s high-end imagery.
The results
Arc Aviation successfully launched their flight training service, accompanied by the stunning brand provided by the SBM design team. Arc Aviation now has a stellar reputation as one of Victoria’s most premium flight training services, and attracts affluent new flyers from across Victoria. The designs created by SBM effectively highlight the high-end consumer perceptions of Arc Aviation’s brand, and communicating the client’s values to consumers.
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