Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Bosch Dremel Versa

Eye-catching TVC helps Bosch promote a fresh productRetailTrade Services

The project

An eye-catching TVC helps Bosch capture a fresh demographic for a brand new product.

The puzzle

Bosch Power Tools had seen the great work that we did for Bosch Car Service on their national brand awareness campaign, and approached us to help promote an upcoming product: the Dremel Versa.

While power tools are typically marketed towards a certain male demographic, this product needed to appeal to ‘the modern domestic man’: someone who needed to clean, but considered it a dull chore.

BoschDremelVersa
BoschDremelVersa product
BoschDremelVersa product

The solution

After deep thought and market consideration, we decided to create a hero video that could create massive impact at the top of the sales funnel, ultimately creating desire for the product.

We made the decision to cast a strong male figure and place him in a relatable scenario, harnessing a humorous persona to connect with the target audience.

The results

The Dremel Versa video was an instant hit. When Bosch Power Tools Australia saw the promo, they were thrilled to the point where other regions of Bosch Power Tools (Israel, France and more) requested internationally translated versions of the video. 

The balanced combination of subtle humour, relatability and desirability of the product helped create a highly memorable and effective piece of brand awareness content.

Projects

Georgie Charity
Charity ‘Doing It For Georgie’ receives a complete branding solution
The Hideout
Distinct and playful branding helps the Hideout cafe thrive
AFAP
The AFAP updates their public image with a fresh, contemporary brand identity
Smarticles

Migrating Websites: Avoid Disaster with These 11 Pro Tips

How to Maximise Your Lead Gen Campaigns

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...