Marketing.

Smarter marketing. Smarketing.

Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...

Video.

Your brand in motion.

Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...

Design.

Look like you mean it.

Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
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Development.

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Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Bosch Dremel Versa

Eye-catching TVC helps Bosch promote a fresh productRetailTrade Services

SHOW REEL

The project

An eye-catching TVC helps Bosch capture a fresh demographic for a brand new product.

The puzzle

Bosch Power Tools had seen the great work that we did for Bosch Car Service on their national brand awareness campaign, and approached us to help promote an upcoming product: the Dremel Versa.

While power tools are typically marketed towards a certain male demographic, this product needed to appeal to ‘the modern domestic man’: someone who needed to clean, but considered it a dull chore.

The solution

After deep thought and market consideration, we decided to create a hero video that could create massive impact at the top of the sales funnel, ultimately creating desire for the product.

We made the decision to cast a strong male figure and place him in a relatable scenario, harnessing a humorous persona to connect with the target audience.

The results

The Dremel Versa video was an instant hit. When Bosch Power Tools Australia saw the promo, they were thrilled to the point where other regions of Bosch Power Tools (Israel, France and more) requested internationally translated versions of the video.

The balanced combination of subtle humour, relatability and desirability of the product helped create a highly memorable and effective piece of brand awareness content.