Projects.
Bosch Dremel Versa
The project
An eye-catching TVC helps Bosch capture a fresh demographic for a brand new product.
The puzzle
Bosch Power Tools had seen the great work that we did for Bosch Car Service on their national brand awareness campaign, and approached us to help promote an upcoming product: the Dremel Versa.
While power tools are typically marketed towards a certain male demographic, this product needed to appeal to ‘the modern domestic man’: someone who needed to clean, but considered it a dull chore.
The results
The Dremel Versa video was an instant hit. When Bosch Power Tools Australia saw the promo, they were thrilled to the point where other regions of Bosch Power Tools (Israel, France and more) requested internationally translated versions of the video.
The balanced combination of subtle humour, relatability and desirability of the product helped create a highly memorable and effective piece of brand awareness content.
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