How to Use Animation to Tell Your Business Story
Quick question: what’s more engaging?
This…?
…or this?
You may think that using Disney is cheating, but the point still stands: movement turns heads.
Just a few years ago, most would have thought animation was ‘that thing that Pixar makes’.
But where animation used to be the product of pencils, paper and a lot of patience, technology has completely changed the game. Now, video animation has become the perfect way to bring concepts to life in a way that’s fantastically flexible and endlessly creative.
For businesses of all sizes, across every industry, animated video has never been more accessible.
Here are three reasons why it tells your story better than any other visual medium.
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You have complete creative control
When it comes to telling a story, animation is simply unmatched in its creativity.
Choose between 2D and 3D, splash your business colours wherever you want them, and tell your story from any setting. Cast a person, cast a hundred people, cast only talking koalas, or just don’t have any characters at all; when it comes to animation, it’s up to you. While more elaborate videos will take more time and budget, you can do a lot with just a few stylish graphics. The medium is that powerful.
If you don’t feel like breaking new ground with a bold new visual style, there are a ton of old-faithful animation styles that are proven to grab attention. But if you’ve got a definite style in mind, then the sky’s the limit with a skilled animator on your side.
The bottom line: video animation lets you exercise your creativity and showcase your business story exactly how it was always meant to be seen.
2. You save on production costs
Compared to the alternatives, video animation services are, on average, a cheaper option. They’re not ‘cheap’ in terms of quality and effectiveness, but animated video is still an excellent option if you have a story to tell and you don’t feel the live-action production route is for you.
Live-action production is just that: a whole production. Scoping locations, hiring actors, transporting and setting up equipment, shaking your fist at the sky when the lighting suddenly changes in the middle of an outdoor shoot… for many projects, it’s just not worth the hassle. Seeing real-life human people on screen is never exactly going out of fashion – but d’you know what massively streamlines this whole process?
Animation.
(obviously)
Animated video cuts out a lot of the physical hassle, reducing the load to potentially just a single talented animator and some top-notch software. Sure, money will always be a factor in business– Disney’s Frozen wasn’t made with spare change found down the back of the sofa– but the medium is still great for combining style and substance, even on a tight budget.
The bottom line: animation’s flexibility has made it the most accessible medium to businesses on a budget, allowing them to get some schmick assets for a fraction of the cost of full-blown video production.
3. It’s incredible for recall and engagement
If there’s one thing the human brain loves, it’s nice colours. As a close second: fun shapes. These two things dominate video animation for kids, but even as jaded grown-ups, this never quite goes away.
The studies prove it. Video animation is uniquely brilliant at breaking down complex concepts, making them easy on the eyes and helping people remember the important bits once it’s all over.
It’s also one of your best options for brand recall. Humans? Been there, seen that. Elephant doing the can-can in a top hat? Definitely easier to remember. Regardless of animal, dance style or stylish headgear, you’re able to create a unique brand identity that sticks in the mind and makes your story hit even harder with any audience.
The bottom line: When it comes to giving your message impact and stickability, video animation services + business marketing are a perfect match.
What comes next?
As the tech has improved, animated video production services have made leaps and bounds. Animation is now accessible, affordable and flexible enough to meet the needs of pretty much any business.
Add life and movement to your website, compress a load of dry stats into an engaging presentation, or whip up some marketing material that sticks in the mind. If you can dream it, video animation services can make it possible.
All you need to get started is an idea.
Looking for visuals that’ll dazzle your audience?
As luck would have it, our team has a ton of experience in delivering for clients of all sizes.