Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Gruen Pitch

The SBM team pool their talents to craft a heartwarming message of thanks to Australia’s essential workers.Tech/Digital/Media

The project

SBM was invited to submit to Gruen’s pitch segment, with the task of creating a one-minute jingle to thank the country’s essential workers during the COVID-19 pandemic.

Gruen (previously known as The Gruen Transfer) is a long-running TV show focused on the many facets of advertising and marketing. Setting new viewer records from its first episode, Gruen has aired on ABC since 2008, featuring an array of expert guests and in-depth analysis of what makes advertising tick in Australia and beyond.

 

The puzzle

With Gruen providing a one-month timeframe, the SBM team came together in some intense brainstorming sessions. All the team’s ideas were then brought together and melded into a powerful core concept: smart visual parallels for the current crisis and highly relatable narrative of a father singing to his daughter.

SBM used almost entirely in-house skills- animation, illustration, songwriting, musical composition, motion graphics and the production of the video itself- drawing from our massive pool of talent to create a jingle with depth and meaning.

 

The result

The SBM rose to the challenge and then some, delivering a finished pitch within the tight timeframe by way of strong teamwork and collaboration. The stellar illustrations and animation were designed to be tastefully minimalistic, allowing the viewer to engage with the narrative, lyrics and deeper message.

The end result was a heartwarming expression of gratitude to the hardworking essential workers across Australia, alongside a catchy tune that reaffirmed SBM’s skills in composing and producing our own custom music.

Projects

CallN
An engaging animated explainer video created for CallN Software
Headspace
Spreading mental health awareness through engaging animation
SBM Animation Showreel
Turning your brand into an HD masterpiece
Child HR
Animated explainer video reflects the client’s core values
Smarticles

Branding and Logos: Everything You Need to Know

Which eCommerce Platform Should I Use?

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...