Automotive Marketing That Drives More Customers
Senior-led strategy. Clear reporting. Creative that converts. Measurable growth
Strong automotive marketing meets intent where customers are, then makes it easy to book, check availability or request a quote without wasting spend. Strategists design the best plan across media, creative and development so every page, offer and form does its job. Real growth. The Smarter Way.
The SBM Pledge
- Senior team updates, every week. No hand‑offs.
- Dashboards you can actually read.
- Clear, considered spend aimed at outcomes. We plan carefully, test small, then scale what works in your catchment.
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Built for the Way Automotive Grows
Leads should be high quality, local and simple to action, from ad to landing page to bookings.
- Improve lead quality and consistency
- Win visibility in target suburbs and dealer catchments
- Reduce wasted spend and off-target enquiries
- Keep a clean path from ad to sale, finance check and booking
Who We Work With
- New and Used Car Dealerships
- Car Rentals
- Car Detailing
- Car Wash Companies
- Service and Repair Centres
- Tyre and Wheels
- Aftermarket and Accessories
- Panel and Automotive Paint
- EV charging Providers
- Auto Finance and Insurance Partners
How We Win in Automotive
Strategy & Planning
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Set objectives by department and location, with intent maps for shoppers and owners
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Map SERPs for terms like car dealer Cheltenham, car rentals Melbourne, car detailing Frankston, car wash near me
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Connect call tracking, booking flows and CRM or DMS, so lead to sale is visible end to end
Creative & Experience
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Automotive website design that builds trust and drives test drives, service bookings and quote requests
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Fast, accessible builds with clean IA, stock search, VDP improvements and finance tools
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Automotive content marketing that answers real questions, from trade-in to servicing schedules
Media & Optimisation
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Automotive SEO to grow authority and suburb coverage, including car dealer SEO
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Local SEO services for car rentals to win map pack search results, where travellers decide
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Automotive digital marketing using Google Ads, Performance Max and remarketing for full-funnel coverage
SBM Makes it Happen
Technical fixes, content architecture and suburb clusters that lift rankings for dealer, service and parts queries.
Granular campaigns by model, suburb and intent. Copy and assets that mirror shopper queries. Tight bidding and negatives to bring CPA down and qualified leads up.
Speedy, accessible builds, inventory filters, finance calculators, trade-in forms and CRM or DMS integrations that work the way your team works.
Google Business Profiles tuned for locations, categories and review cadence, so you win more calls, direction requests and bookings.
Focused templates for test drives, quotes and service bookings. Less friction, more completions.
A practical blend of intent search, remarketing and conversion-led UX that delivers sales-ready enquiries.
One team to plan media, design and build, then optimise together. No silos. Clear ownership.
Real Results in Action
Why Automotive Teams Choose SBM
- Senior specialists lead the way, with weekly reviews and clear ownership
- Dashboards that track lead to sale or booking, so everyone sees what is working
- Engaging creative campaigns that respect manufacturer standards and community expectations
- Design and development that evolve with the media plan, with clear stop–start scale gates
Wisdom from our Specialists
If we cannot explain a spend to your sales or service lead in under a minute, we rethink it. In automotive, the work should feel like part of the pipeline, from search to SRP and VDP to booking, with clean tracking and sensible next steps. We bring discipline, speed and care to every campaign.
— That’s the smarter way
We have been using Smith Brothers Media for over 18 months now, initially requiring assistance with creative design. This has grown to encompass general marketing and technical development.
SBM has always operated as an extension of the internal team, working closely with Martyn, Alicia and the team has been a great experience. Their “can do” attitude fosters a great partnership working together by achieving goals daily.
Rick Ingham
Marketing Communications Manager
At Garden Express Australia, we have been working with Smith Brothers Media since 2014 on all things SEO/SEM, along with webstore support and optimisation for SEO, as well as newsletter creation.
The professionalism and attention to detail, along with innovative solutions, have helped us become one of the top online nursery stores in Australia.
Don Graystone
Operations Director
I've been working with Smith Brothers for just over a month now, and I'm blown away by the results.
Our website, which used to barely get any traffic, is now receiving multiple inquiries per day. We are almost struggling to keep up! The team at Smith Brothers has been incredibly responsive.
Ben Marsden
Founder & Managing Director
Automotive Marketing FAQs
Grow Your Automotive Business with SBM
Ready to grow qualified enquiries in automotive?
If you want to lift local visibility and protect your brand, let us talk.