Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Bosch – Celebrating 100 Years

Bosch automotive marks their centenary in style with a smart, humourous video campaignAutomotive

The project

Bosch Auto celebrates 100 years in business with an engaging integrated video marketing campaign

The puzzle

Bosch Automotive were about to reach their 100th birthday, and they were looking to launch a simultaneous marketing campaign that would turn heads and help their customers celebrate this incredible milestone.

They came to SBM with plans for an integrated campaign, focused around three videos that would showcase their diverse clientele and engage their audiences with a dose of self-aware humour.

 

The solution

Working under strict lockdown conditions, the Video and Content teams worked together to craft scripts that would represent the company’s spirit and core message: “Bosch – for everything your car needs.”

The videos prioritised humour to capture the attention of viewers, and an eclectic cast (of both people and cars) was assembled to properly represent Bosch’s clients across Australia. SBM’s Marketing team took the completed videos and turned them into an extensive nationwide campaign, promoting the chance to win an eBike and celebrate Bosch’s centenary milestone.

The result

Despite heavy restrictions on filming, the client was incredibly happy with the end result, noting that the video ads captured the spirit of Bosch automotive’s offering while offering great entertainment value by themselves.

The marketing campaign was also a success, finishing with over six-thousand competition entries and more than twenty-million impressions, helping Bosch to share their centenary celebration across Australia and New Zealand.


Projects

CallN
An engaging animated explainer video created for CallN Software
Headspace
Spreading mental health awareness through engaging animation
SBM Animation Showreel
Turning your brand into an HD masterpiece
Child HR
Animated explainer video reflects the client’s core values
Smarticles

CASE STUDY: Dumb Ways To Die

CASE STUDY – Old Spice: Smell Like A Man, Man

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...