Solar Marketing that Lowers CPA
Senior-led strategy. Transparent reporting. Smarter creative. Faster growth.
Strong solar marketing shows up at the moment households and businesses are weighing the switch, then makes it simple to request a quote, book a site visit or compare systems without wasting budget. We plan and run a targeted mix across media, creative and development, so every calculator, case study and campaign pulls its weight. That is real growth, the smarter way.
The SBM Pledge
- Senior team updates, every week. No hand‑offs.
- Dashboards with easy to read analytics over confusing decks.
- Clear, considered spend aimed at outcomes. We plan carefully, test small, then scale what works locally.
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Built for The Way Solar Grows
Solar decisions build through research, understanding rebates and instilling trust. Leads need suburb coverage, fast load times and clear answers on payback.
- Improve lead quality and consistency
- Win visibility in priority suburbs and commercial postcodes
- Reduce wasted spend and off-target enquiries
- Keep an on-brand path from ad to quote request or site visit (no dead ends)
Who We Work With
- Residential installers
- Commercial solar
- Solar dealers and retailer
- Battery storage
- Off-grid and remote
- EV chargers
- EPCs and project developers
- Solar farms and utility-scale
- Finance and PPAs
- O&M and service
How We Win in Solar
Strategy & Planning
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Set objectives by segment, with intent maps for homeowners, facility managers and procurement teams
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Map SERPs for terms like solar installers near me, commercial solar, battery storage, solar rebates and solar quotes
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Connect call tracking, site-visit bookings and CRM so lead to quote to install is visible end to end
Creative & Experience
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Solar energy website design that builds trust and drives quotes, assessments and callbacks
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Fast, accessible builds with service-area pages, calculator tools and side-by-side comparisons
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Solar content marketing that answers ROI, STCs and feed-in tariff questions without the fluff
Media & Optimisation
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SEO for solar companies to grow authority and local coverage, supported by Google Business Profiles
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Digital marketing for solar companies with Google Ads and Performance Max for high-intent searches
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Solar email marketing for lead nurture, re-quotes and battery upgrades
SBM Makes it Happen
Technical fixes, content architecture and service-area clusters that lift rankings for solar installers, battery storage and commercial solar terms.
Granular campaigns by suburb, roof type and system size. Copy that mirrors search intent. Tight bids and negatives to lower CPA and raise qualified enquiries.
Speedy, accessible builds with calculator modules, quote flows, site-visit booking and CRM integrations your team will actually use.
Google Business Profiles tuned for service areas, categories and review cadence, so you win more map-pack calls and direction requests.
Focused pages for residential quotes, commercial assessments and storage upgrades. Less friction, more bookings.
Lead source, cost per enquiry, site-visit bookings, quote rates and installs where available, all in one view you can act on.
Accountable programs for procurement and facilities, including search, LinkedIn and gated content mapped to qualified meetings.
Real Results in Action
Why Solar Companies Choose SBM
- Senior specialists are at the helm, with weekly reviews and clear ownership
- Dashboards that track pathways through lead to site visit to quote to install, so everyone sees what is working
- Creative and campaigns that respect brand, regulatory and your standards
- Design and development that evolve with the media plan, with clear stop–start scale gates
Wisdom from our Specialists
If a line item cannot be explained to your sales lead in under a minute, it does not ship. In solar, the work should feel like part of the pipeline, from research to roof assessment to signed quote. We bring discipline, speed and care to every campaign.
— That’s the smarter way
We have been using Smith Brothers Media for over 18 months now, initially requiring assistance with creative design. This has grown to encompass general marketing and technical development.
SBM has always operated as an extension of the internal team, working closely with Martyn, Alicia and the team has been a great experience. Their “can do” attitude fosters a great partnership working together by achieving goals daily.
Rick Ingham
Marketing Communications Manager
At Garden Express Australia, we have been working with Smith Brothers Media since 2014 on all things SEO/SEM, along with webstore support and optimisation for SEO, as well as newsletter creation.
The professionalism and attention to detail, along with innovative solutions, have helped us become one of the top online nursery stores in Australia.
Don Graystone
Operations Director
I've been working with Smith Brothers for just over a month now, and I'm blown away by the results.
Our website, which used to barely get any traffic, is now receiving multiple inquiries per day. We are almost struggling to keep up! The team at Smith Brothers has been incredibly responsive.
Ben Marsden
Founder & Managing Director
Questions We Get a Lot
Take the Next Step in Growing Your Solar Business
Ready to grow qualified solar enquiries?
If you want to lift local visibility and protect your brand, let us talk.