Marketing.
Smarter marketing. Smarketing.
Tailor made.
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Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
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Development.
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Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
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Projects.

Star Wars: The Last Jedi

Australian film promotion leads to blockbuster successHospitality/Entertainment/Leisure

The project

SBM delivers a holistic marketing campaign to promote the release of Star Wars: The Last Jedi in Australia.

The puzzle

As Disney’s preferred marketing partner in Australia, SBM was entrusted with the task of promoting Star Wars: The Last Jedi. The SBM team had to deliver a full advertising campaign, utilising the official film artwork from the USA and repurposing it for Australian audiences, while keeping to Disney’s high marketing standards. The Snapchat segment of the campaign involved the creation of icons and street posters. SBM would also be involved in Melbourne’s Southern Cross ‘Station Domination’, creating artwork that would be seen by thousands of commuters daily.

 

The solution

With many years of Disney experience, the SBM team understood that the key would be constant feedback and extremely precise, on-brand visuals. Communication with the client was especially key in this instance, as this allowed every tiny change to be made for the purpose of further appealing to the film’s target audience. The design team produced web banners, posters and billboards of many different sizes. Also of note were animated digital panels and social campaigns, which came together in a holistic, Australia-wide campaign to cover many different types of medium.

The results

Star Wars: The Last Jedi was a box office hit in Australia, earning $16 million on opening and almost $45 million throughout its local cinematic run. The Snapchat campaign was a huge success, with users prompted to choose between the ‘light side’ or ‘dark side’ of the Force by scanning Snapchat codes and furthering the blanket of promotion across both physical and online. The ‘Station Domination’ project saw Southern Cross Station converted into a Star Wars hub, with every staircase, banner and screen dominated by advertisements for the movie.

Projects

Disney Media Distribution Catalogue
Stylish and accessible brochure design
Incredibles 2
Nationwide ad campaign for a beloved family blockbuster
Star Wars: The Rise of Skywalker
Full marketing campaign for a saga-finishing smash hit
Gruen Pitch
The SBM team pool their talents to craft a heartwarming message of thanks to Australia’s essential workers.
Smarticles

Case Study: Coca-Cola’s Share A Coke Campaign

8 Most Powerful Types of Video for Businesses

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...