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Your brand in motion.
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Projects.

Fatto a Mano

Iconic Fitzroy bakery receives a fresh new website and brandHospitality/Entertainment/Leisure

The project

Iconic and beloved Fitzroy bakery gets a stunning, ground-up brand refresh, plus new website design and build.

The puzzle

Fatto a Mano is an iconic Fitzroy bakery specialising in organic sourdough breads, pastries and sweets. Despite being in business since 2007 and gaining a significant following from their local community (and beyond!), they lacked a website of their own, which led them to approach SBM. They were looking to establish an online presence while giving themselves a ‘brand facelift’, further boosting their already-positive reputation. A key challenge was to design branding that captured the trademark ‘handmade’ theme, reflecting their reputation as one of Melbourne’s best bakeries.

 

The solution

SBM’s Design and Development teams collaborated to deliver a complete brand identity…with mandatory taste testing a key part of the project. The first major step was organising and directing a photoshoot that captured the bakery’s products with visual flair. Together with a warm, organic colour palette, these images became the central feature of the new website, creating a mouth-watering window into what was on offer and encouraging customers to visit and taste for themselves. This was complemented by a built-in feature allowing the easy updating of daily specials.

The results

The website is a freshly baked feast for the eyes, allowing Fatto a Mano’s gorgeous products to shine alongside styling that highlights their rustic appeal. The images are supported by a warm and inviting branding system, incorporating hand-drawn fonts and icons to emphasise their artisanal offering. This perfectly complements the bakery’s name, which translates to ‘made by hand’. The result is a strong and distinctive online presence that boosts the reputation of one of Melbourne’s most beloved bakeries, driving traffic and solidifying their public image.

Projects

AFAP
The AFAP updates their public image with a fresh, contemporary brand identity
Giving Brands
New eCommerce sites help the Giving Brands find online success
The Hideout
Distinct and playful branding helps the Hideout cafe thrive
Compton Green
Compton Green receives a complete website and technology overhaul
Smarticles

Mobile Marketing – Web optimisation, creating a campaign and the future of mobile

Why businesses
need to innovate

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...