Projects.
Be Fit Food
The project
Be Fit Food receives a massive boost in audience reach and sales, thanks to eye-catching imagery and ultra-smart marketing strategies.
The puzzle
Be Fit Food is one of Australia’s leading meal order services, backed by science with a massive range of plans on offer. Founded by a doctor and a dietician, BFF has been featured on Shark Tank, winning the Victorian Telstra Business of the Year award in 2018. Looking to boost their sales and reach, they approached SBM requesting a wide range of different projects: video content to connect with their audience, design work to enhance their online image, and marketing to promote specific, high-value services.
The solution
By creating and styling delicious-looking food photos with a Be Fit Food brand flair, the SBM Design team was able to communicate BFF’s unique selling points. These images were then repurposed into a series of short videos that could be shared across social media, featuring real, relatable people for maximum impact. The Google Ads, SEO and, Facebook Ads teams focused on promoting the 28-day Challenge: a big ticket item that required the creation of a precise user funnel. The perfect target audience was then shown specific ads that led to a landing page, tailored for conversions.
The results
The marketing campaign for the 28-Day Challenge was a massive success, smashing through the previous record of conversions and sign-ups with an enormous 50% increase in conversions. Given the high price of the product (roughly $800 each), this would be extremely significant for future growth. The videos created by the SBM Design and Video teams are shared weekly across Be Fit Food’s social media channels, generating hype, engagement and massive amounts of brand awareness for Be Fit Food’s award-winning services.
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