Marketing for Plumbers That Books More Jobs
Senior-led strategy. Clear reporting. Smart creative. Faster growth.
Plumbing is urgent and local. The work lands best when someone types “burst pipe near me,” “no hot water,” or “emergency blocked drain”. Your marketing should be there front and centre in that moment, then make it one tap to call or book a visit without wasting budget. We plan and run an intelligent mix across media, creative and development so every service page, suburb page and ad pulls its weight. That’s the smarter way.
The SBM Pledge
- Weekly senior team updates. Zero hand-offs.
- Easy to follow dashboards analytics over confusing decks.
- Careful considered spend aimed at trackable outcomes. We plan carefully, test small, then scale what works.
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Built for the Way Plumbing Businesses Grow
Calls matter, speed matters, and most jobs start in the map pack. Your marketing should connect search to phone to dispatch in as few steps as possible.
- Lift the volume and quality of calls and bookings
- Win suburb-level visibility across your real service radius
- Cut wasted spend on out-of-area clicks and low-value jobs
- Keep an on-brand path from ad to call-out booking
Who We Work With
- Emergency Plumbing
- Blocked Drains
- Hot Water Repairs and Installs
- Gas Fitting
- Strata and Real Estate Maintenance
- Commercial Plumbing
- Roof and Guttering
- Bathroom and Kitchen Renovations
- Pipe Relining
- Backflow Testing
How We Win in Plumbing
Strategy & Planning
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Set objectives by job type, with demand maps by service suburb and catchment
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Plan ad schedules around peak hours, weekends and after-hours patterns
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Connect call tracking, recordings and CRM so lead-to-job is visible end to end
Creative & Experience
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Website design for plumbing businesses that prioritises click-to-call, quote forms and “book now”
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Fast, accessible builds with suburb landing pages, reviews and clear trust signals
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Service copy that answers price ranges, availability, emergency fees and warranties
Media & Optimisation
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Plumber SEO to grow authority across service and suburb pages
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Google Ads for plumbers with call extensions, call-only where appropriate, and precise negatives
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Social media marketing for plumbers for community presence, proofs and follow-up offers
SBM Makes it Happen
Technical fixes, content architecture and suburb clusters that lift rankings for local “plumber” suburb searches, “blocked drains” etc.
Granular campaigns by suburb and service. Messaging that matches emergencies and routine jobs. Tight bids and negatives to lower CPA and raise qualified calls.
Speedy, accessible builds with sticky call buttons, after-hours messaging, simple quote forms and CRM integrations your team can trust.
Google Business Profiles set for service areas, hours and review velocity. More map pack visibility, more tap-to-call moments.
Focused templates for emergency call-outs, hot water installs and blocked drains. Less friction, more bookings.
One view of lead source, cost per call, bookings and completed jobs where available.
Short service explainers, FAQs and before-after visuals that answer real questions and build local proof.
Real Results in Action
Why Plumbing Professionals Choose SBM
- Senior specialists do the work, with weekly reviews and clear ownership
- Dashboards that track lead to job and revenue where available, so everyone sees what is working
- Creative and campaigns that respect local expectations and licensing guidelines
- Design and development that evolve with the media plan, with clear stop–start scale gates
Wisdom from our Specialists
If a customer can’t quickly reach you in one tap, the job goes elsewhere. For plumbers, the work needs to move fast, from “find a plumber” to booked call-out. We build for that flow, measure what matters and improve it every week.
— That’s the smarter way
We have been using Smith Brothers Media for over 18 months now, initially requiring assistance with creative design. This has grown to encompass general marketing and technical development.
SBM has always operated as an extension of the internal team, working closely with Martyn, Alicia and the team has been a great experience. Their “can do” attitude fosters a great partnership working together by achieving goals daily.
Rick Ingham
Marketing Communications Manager
At Garden Express Australia, we have been working with Smith Brothers Media since 2014 on all things SEO/SEM, along with webstore support and optimisation for SEO, as well as newsletter creation.
The professionalism and attention to detail, along with innovative solutions, have helped us become one of the top online nursery stores in Australia.
Don Graystone
Operations Director
I've been working with Smith Brothers for just over a month now, and I'm blown away by the results.
Our website, which used to barely get any traffic, is now receiving multiple inquiries per day. We are almost struggling to keep up! The team at Smith Brothers has been incredibly responsive.
Ben Marsden
Founder & Managing Director
Plumber Marketing FAQs
Take the Next Step to Grow your Plumbing Business
Ready to grow qualified plumbing enquiries?
If you want to lift local visibility and protect your brand, let us talk.