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3D Animation: Why it’s Perfect for Corporate Video

Kate Silvey
9 December 2020

Until recently, 3D animation was a massive area of untapped potential for businesses.

 

Now? The tech has made leaps and bounds, both in terms of what’s affordable and what’s possible. If video is a powerhouse of advertising, 3D is rapidly becoming one of its strongest assets – and it’s time businesses started realising how powerful it can be for catching the attention of your target audience.

 

What is 3D Animation?

At its core, 3D animation is the art of using motion to bring something to life…in three dimensions, of course. Three dimensions can be used to show the layers of objects, and provide a more detailed depiction of a product.

 

This could be represented by flying over a model of a city, highlighting the intricate details of a range of shoes, or showcasing the latest mobile phone technology. The medium is renowned for its minimalistic but powerful portrayal of products.

 

3D Animation allows businesses to present photorealistic imagery of products to consumers, without the need to go out and film anything. This gives the power back to businesses, who can spend time and money focusing on their bread and butter, rather than spending days out on film shoots.

 

Because of the skill’s difficulty to master, a high-quality 3D animation goes the extra mile to convey meaning to audiences. 

 

Motion Graphics vs. 2D Animation vs. 3D Animation

 

Motion graphics

Motion graphics animate graphic designs that would usually be static: think an infographic, but one that moves, changes and could even be overlaid on top of an existing video.

 

The purpose of motion graphics is to make it easier to understand static text such as statistics, logos or important terms and phrases. 

 

2D Animation

2D animation has been around for close to a century, but it remains popular for its power for storytelling.

 

This type of animation is commonly used for company explainer videos, and is effective at conveying the story behind the animation.

 

3D Animation

In comparison to motion graphics and 2D animation, 3D animation is more difficult and relies on a larger budget to be of the highest quality. 

 

3D animation conveys specific information that cannot be shown using any other technique; at least, without so much intricate detail. It’s a powerful, elegant tool for a modern era of storytelling and advertising.

The benefits of 3D Animation for business

3D animation has steadily gained ground as an incredible way to showcase products and explain concepts.

Here are just some of the amazing benefits when used in business:

 

Captures and retains customer attention 

 

3D animations capture the attention of your customers, allowing businesses to easily and quickly introduce products, services and brands to audiences. 

Consider the ads for the Apple iPhone, featuring stunning renders of the interior workings and software within the iPhone. For a non-tech example, you just have to check out ads for Kit-Kat, with sumptuous animation showing all the delectable details of their product.

Done right, 3D animation can have people lining up at the door to check out what you have to offer.

 

Effectively explains products

 

Need to explain a product in detail? 3D video is just better at it than anything else.

3D animation makes a product more tangible and real for audiences. You can showcase an object within what looks like a real environment, making it perfect for architects and urban planners. Customers can see exactly what goes into a brand new phone, down to the last circuit.

 

Versatile content

An inherent strength of 3D lies in its incredible versatility.

3D renders and models can be modified as your products change, instead of creating something from scratch. While 2D animation offers only flat images, the vast array of skills and possibilities for 3D mean that imagination is truly the limit, giving you more ways to showcase what you have to offer.

Case in point: the arresting promo material created by SBM for the Unsomnia event:

While the moving visuals are immersive enough by themselves, the 3D presentation allowed for a vast array of colour variants and different angles, with an end result of the highest resolution and quality.

Want to See More?

Looking for corporate video production for your business? You might just benefit from what 3D animation has to offer. 

 

SBM’s video production team has created some stunning 3D renders to suit all types of businesses. Take a look at our past projects!

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×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...