How to scale your business in a tightening economy.
When the market tightens, most businesses cut marketing and go quiet. That's exactly when the gap opens up. James Smith walks through where to put every marketing dollar in a tight market, and how AI is changing the speed and cost of growth for businesses that act now.
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Joining link emailed straight away.
Free. No obligation. Can't make it live? You'll get the recording and the cashflow tool.
AI is changing how ads work faster than most businesses can keep up. Agencies usually charge for this advice. We'd rather share it for free, so you can make better decisions with your own marketing budget, whether you work with us or not.
A practical hour, not a theory lecture.
No fluff and no 40 minutes of slides before the useful bit. You'll leave with things you can put in place the next morning.
Why cutting marketing compounds the problem
Most of a small business's revenue arrives on its own through referrals, repeat customers and word of mouth. When the market tightens that shrinks first, and cutting the marketing takes out the only lever you were actually pulling.
Where to put the dollar when every dollar has to work
Which channels to protect, which to pause, and why the offer matters more than the ad. Plus the simple rule we run on every account: if you can't track it, turn it off.
Lead generation is a cashflow decision
A lead isn't revenue until it's paid. How to measure marketing by the cash it brings back and when that cash lands, not just cost per lead, and how to work out what you can afford to invest before the money comes back.
AI: efficient or productive?
Most businesses are bolting AI onto the way they already work. The ones pulling ahead are changing the workflow. How campaigns that used to take weeks now go live in days, and what that means for how you go to market.
Live Q&A: bring your actual situation
Ask James about your business, your numbers and your market. Real answers, not a pitch.
Free for everyone who registers: a copy of our cashflow forecasting tool. Enter your ad spend, average job value, close time and payment terms, and it shows how much cash comes back, when it lands and how much you can afford to invest. We email it after the session.
"A tight market punishes the businesses that go quiet. It rewards the ones who get faster."James Smith · CEO, Smith Brothers Media
James Smith.
CEO, Smith Brothers Media
James leads Smith Brothers Media, a performance marketing agency running Google Ads, Meta Ads, SEO and creative for Australian businesses across trades, professional services, ecommerce and franchise networks.
He's rebuilding how the agency works around AI right now, before the industry is forced to. On this webinar he shares what's working across the accounts SBM manages today, in plain language you can act on.
Over 13 years, SBM has worked with more than 1,000 businesses and now manages over $30 million in ad spend each year.
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Join live for the Q&A, or we'll email the recording afterwards.
Who this is for, and who it isn't.
This is for you if
- You own or run a business and you're responsible for growth
- You already spend on marketing and want to know it's earning its keep
- Enquiries have slowed and you're deciding what to cut or keep
- You know AI matters but aren't sure where it fits in your business
Skip it if
- You're after a technical deep dive into ad platform settings
- You want a list of AI tools rather than a way of working
- You're happy with where your business is heading and don't plan to change anything
Marketing, design, development and video under one roof.
Everything James covers on the webinar comes from what our Cheltenham team runs for Australian businesses every day.
From business owners we work with.
"James was great to work with. His marketing knowledge and expertise were invaluable, and he provided excellent advice throughout the process. Professional, responsive, and results-driven. Highly recommended!"
"We have worked with SBM for several years within our construction business. The service and advice provided have always been on point and have provided our company with solid growth in leads."
"We've worked with Smith Brothers Media for over five years across multiple major projects, and they've consistently delivered on time and on budget. Their team brings a great balance of creativity, strategic thinking, and technical skill, making them a trusted and reliable partner."
Before you ask.
Is it really free?
Yes. No cost, no card details, no catch. It's how we share what we're seeing across the accounts we run.
Is this a sales pitch?
No. It's an hour of practical content and a live Q&A. If you want to talk to us about your marketing afterwards, you can. If not, you'll still walk away with things to put in place.
What's the free tool?
Free access to the cashflow forecasting tool we use with clients. Plug in your own numbers and it shows when every marketing dollar comes back as cash, so you can decide how much to invest. Everyone who registers gets it by email after the session.
Is it relevant to small businesses?
Yes. Everything covered applies whether you spend a few thousand a month on marketing or a lot more.
Do I need to know anything about AI or ads?
No. James keeps it in plain business language. If you run a business, you'll follow it.
What if I can't make it live?
Register anyway. Everyone who registers gets the recording by email after the session.
The businesses that grow through a tight market are the ones that move first.
One hour. Practical, plain-language, and free. Grab a seat, or register now and watch the recording when it suits.