Targeting has changed. Are you keeping up?
AI-led campaign types, privacy changes and signal loss mean the ad platforms now decide who sees your ads. Ross walks through what the algorithm targets with now, how to protect your audience, and why your creative has become your targeting.
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Free. No obligation. Can't make it live? You'll get the recording.
AI is changing how ads work faster than most businesses can keep up. Agencies usually charge for this advice. We'd rather share it for free, so you can make better decisions with your own marketing budget, whether you work with us or not.
A practical hour, not a theory lecture.
No fluff and no 40 minutes of slides before the useful bit. You'll leave with things you can put in place the next morning.
What's changed
How AI-led campaign types, privacy changes and signal loss are shrinking manual audience targeting.
What the algorithm targets with now
Why your creative and your conversion data are doing the targeting.
Protect your audience
First-party data, customer lists, Conversions API and offline conversions.
Creative is the new targeting
How to brief ads that find the right buyer on their own.
Live Q&A
Ask Ross about your own ad accounts. Real answers, not a pitch.
"Targeting hasn't gone away. It has moved into your creative and your conversion data."Smith Brothers Media
Ross.
Strategist, Smith Brothers Media
Hosted by Ross, Strategist at Smith Brothers Media.
SBM is a performance marketing agency running Google Ads, Meta Ads, SEO and creative for Australian businesses across trades, professional services, ecommerce and franchise networks. On this webinar Ross shares what the team is seeing across the accounts SBM manages as AI takes over ad targeting, in plain language you can act on.
Over 13 years, SBM has worked with more than 1,000 businesses and now manages over $30 million in ad spend each year.
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Join live for the Q&A, or we'll email the recording afterwards.
Who this is for, and who it isn't.
This is for you if
- You own or run a business and you're responsible for growth
- You already spend on marketing and want to know it's earning its keep
- Enquiries have slowed and you're deciding what to cut or keep
- You know AI matters but aren't sure where it fits in your business
Skip it if
- You're after a technical deep dive into ad platform settings
- You want a list of AI tools rather than a way of working
- You're happy with where your business is heading and don't plan to change anything
Marketing, design, development and video under one roof.
Everything Ross covers on the webinar comes from what our Cheltenham team runs for Australian businesses every day.
From business owners we work with.
"James was great to work with. His marketing knowledge and expertise were invaluable, and he provided excellent advice throughout the process. Professional, responsive, and results-driven. Highly recommended!"
"We have worked with SBM for several years within our construction business. The service and advice provided have always been on point and have provided our company with solid growth in leads."
"We've worked with Smith Brothers Media for over five years across multiple major projects, and they've consistently delivered on time and on budget. Their team brings a great balance of creativity, strategic thinking, and technical skill, making them a trusted and reliable partner."
The businesses that adapt to AI-led advertising first are the ones that pull ahead.
One hour. Practical, plain-language, and free. Grab a seat, or register now and watch the recording when it suits.