Tradie Marketing Calculator

See How Many Leads Your Trade Business Could Generate

Estimate your monthly leads, cost per lead and potential revenue from Google Ads and Meta Ads using real Australian trade industry benchmarks.

Media spend paid directly to the platform (Google or Meta)

$
$500$20,000
Benchmarks are based on real Australian trade campaign data managed by Smith Brothers Media.
Estimated leads / month
Estimated cost per lead
Potential monthly revenue
Assumes 30% close rate × avg job value
Potential annual revenue
Projected over 12 months
Revenue Numbers Locked

See exactly how much revenue your budget could generate

Enter your details below to instantly reveal your monthly and annual revenue potential. We'll also give you a quick call to walk through the numbers, no obligation.

Tradie Marketing Calculator

Results vary based on competition, offer, landing page quality and sales process.

Testimonials

What our clients say.

★★★★★

"Smith Brothers Media have been fantastic to work with. Incredibly easy to deal with, always professional, and the results speak for themselves."

Murray Brookes
★★★★★

"The team have done an amazing job at getting my new business established on Google and Google Ads. A pleasure to work with, efficient and upfront on progress."

Kerry Johnstone
★★★★★

"Moving to SBM was a huge leap. Lead quality has improved and tracking is a lot clearer. This is a premium agency where you get every bit of value. Worth every cent!"

Jackson Digney
★★★★★

"Hazal has played a key role in helping grow the SuperSealing brand and increasing our overall brand awareness. Sincere thanks for their ongoing support and professionalism."

Sarah D
★★★★★

"Over five years across multiple major projects, consistently delivered on time and on budget. A great balance of creativity, strategic thinking, and technical skill."

Ben Thomas
★★★★★

"Over 10 years of partnership. They've played a big role in helping Drainpro grow. Professional, creative, and always willing to go the extra mile."

Jim Moraitis
★★★★★

"Worked with SBM for several years within our construction business. Service and advice have always been on point and provided solid growth in leads."

Rachael Turner
★★★★★

"The best digital agency I have worked with. Improved SEO results within 6 months. Martin from SBM is a good and honest man, easy to work with."

Ali Abed
★★★★★

"Absolutely amazing firm run by an awesome team. Highly recommend after years of working with them. Extremely supportive, strategic and flexible."

Fletcher Roberts
★★★★★

"Took our creative and advertising to the next level. They pushed us to refine our brand and marketing strategy in ways we hadn't considered before."

Jock Haslam

CASE STUDIES

We know, trades... really well.

Two tradies on a job site

Wherever you are in your trade business, we've got the marketing expertise to help you grow

Just starting your trade business?

We'll establish your brand, launch a high-converting website, and start filling your pipeline with quality job enquiries — so you can focus on the work, not chasing leads.

Ready to scale your trade business?

We'll dial in your Google Ads, SEO and lead systems to deliver a steady flow of higher-value jobs — so you can grow your team, win bigger contracts, and expand into new areas.

Marketing not winning jobs?

We'll audit your current marketing (for free), pinpoint where qualified jobs are slipping through, and rebuild what's needed to drive consistent, profitable work every month.

SEO

  • Show up when people search for your services in your area.
  • Build long-term visibility so work continues to come in over time.

Google Ads

  • Get enquiries from people ready to book now.
  • Ideal for generating jobs quickly and filling gaps in your schedule.

Website Design

  • Turn traffic into real enquiries.
  • Built to convert, so you're not wasting clicks or leads.

Meta Ads

  • Stay top of mind in your local area.
  • Great for building awareness and retargeting people who are considering your services.

Our core services

How we drive consistent jobs.

We focus on what actually brings in work, not vanity metrics. The right channels, based on where you're at, to generate more qualified enquiries and booked jobs.

We don't believe in doing everything for the sake of it. Instead, we identify what will have the biggest impact for your business right now, whether that's SEO, Google Ads, your website, or Meta Ads, and build from there. Each channel can stand on its own, but when combined, they work together to create a more consistent and scalable pipeline.

Trusted by Businesses Big and Small.

Bosch Service Disney Metricon CallN Hot Wheels ESPN FutureGolf Interactive Microbio UNSW Sydney

Trusted by Businesses Big and Small.

Bosch Service Disney Metricon CallN Hot Wheels ESPN FutureGolf Interactive Microbio UNSW Sydney

Built around your trade

Most marketing is built for everyone and ends up working for no one.

Your trade, your services, and your ideal jobs are different. We focus on what actually drives enquiries in your area, so you attract the right clients and the right type of work.

Built around your trade

More jobs. Better clients.

You do not need more leads. You need better ones.

We build marketing that brings in consistent, high-quality enquiries from clients ready to move forward. The result is more of the work you want, with better margins and a pipeline you can rely on.

More jobs. Better clients.

New to marketing? Start with up to $900 in free ad spend

We'll unlock up to $900 in free ad spend through our premium partnerships so you can launch with momentum.

Your growth with SBM

Your business is the starting point. We build everything around the work you want more of. When you partner with us, every step is focused on generating real enquiries, better jobs, and consistent growth, not just activity.

Step 1:

Contact us

Reach out via a quick call or form submission to start the conversation about growing your business.

Step 2:

Discovery meeting

We learn about your business, goals, and challenges to understand exactly what success looks like for you.

Step 3:

Strategy presentation

We present a tailored strategy built around your objectives, with clear actions and expected outcomes.

Step 4:

Kickoff

Your campaigns go live with precision and creativity, designed to drive real results from day one.

FAQ

Frequently asked questions.

How much should my marketing budget be?
Your marketing budget depends on your goals, industry, and competition. As a general rule, trades businesses looking to grow should invest between 5–10% of their revenue into marketing. For most of our clients, we recommend starting with $2,000–$5,000/month across Google Ads and SEO to generate a consistent flow of qualified leads. We'll tailor a budget that aligns with your goals during your discovery session.
What is the quickest way to generate business?
Google Ads is the fastest way to get leads coming in. We can have campaigns live within days, targeting people actively searching for your services. Combined with a high-converting landing page, most of our trades clients start receiving enquiries within the first week. SEO takes longer to build but delivers compounding results over time — ideally, you run both in parallel.
When will I see a return on my money?
With Google Ads, you can start seeing leads within the first 1–2 weeks. A positive ROI typically follows within 30–60 days once campaigns are optimised and your sales process is dialled in. SEO results usually begin to show within 3–6 months, but the long-term value is significant — many of our clients generate leads organically at no ongoing ad cost. We track every dollar so you always know what's working.
Can you guarantee results?
We can't guarantee specific outcomes — anyone who does is likely overpromising. What we can guarantee is a proven process, full transparency, and a team that's managed millions in ad spend for trades businesses. We set clear KPIs from day one and optimise relentlessly. Our track record speaks for itself: most clients see measurable improvements within the first month.
Do I need a large budget to start with Google Ads?
Not at all. Many of our trades clients start with as little as $1,500–$2,000/month in ad spend and scale from there once they see results. The key is smart targeting — we focus your budget on high-intent keywords so every dollar works harder. Plus, through our partnerships, we can unlock up to $900 in free ad credits to help you get started.

Let's talk

Generate 'Ready to Buy' Enquires from Your Website... Fast.

No commitment. Tell us what you're working on and we'll show you how we can help.

No spam. We'll only contact you about your session.