Projects.
Kindi Kids Social Assets
The project
Moose Toys receives quirky, loveable animations to promote one of their biggest toy lines across social media.
The puzzle
Moose Toys is an award-winning children’s toymaker and distributor. Innovative, charitable and with a team that stretches across the globe, they were on the hunt for brand new animated assets to be used across social media platforms for their Kindi Kids™ toys, the only brand specifically made for kindergarten girls. The SBM graphic design team was tasked with creating animated assets for Instagram & Facebook ads and YouTube, encouraging imagination and play while appealing to a US target audience, increasing followers and boosting brand awareness.
The solution
Creating weekly, monthly and seasonal assets for social media took a massive amount of research and creativity, given the specific target audience and strong brand of Kindi Kids™. The Design and Video teams had to immerse themselves in the brand, becoming familiar with the language and other, similar product lines, along with the individual personalities of the Kindi Kids™ characters. The team also worked closely with Moose Toys to get a deep understanding of the Kindi Kids™ messaging and stories.
The results
Once the project was completed, the client received a bundle of quirky, fun animations that they could use extensively across all of their social media platforms. Each design was packed with the trademark Kindi Kids™ personality and charm, capturing the imaginations of parents and children alike. These fantastical, lovable animations have been shared and enjoyed across Facebook, Instagram and YouTube. As a result of this campaign, Kindi Kids™ is more recognisable than ever.
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