Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...

Projects.

Italian National Tourism Board

User-generated content forms the base of an innovative Italian tourism campaignAutomotive

The project

The Italian National Tourism Board launches a bold new campaign, encouraging travellers to ‘Make IT Real’

The puzzle

The Italian National Tourism Board (INTB) is the premiere voice for Italian travel, with extensive global influence and an especially large presence in Australia and New Zealand.

With international borders finally opening up after lengthy lockdowns and a general hunger for travel beyond Australia’s borders, the INTB came to SBM in need of something far greater than just a marketing campaign. They were looking for a solid, innovative idea that would engage their audience and bring international tourism out of its pandemic slump.

 

The solution

The SBM solution was a multi-faceted campaign that would take user-generated content to the next level.

Themed around the tagline of ‘Make IT Real’ and the concept of ‘Italy is better in Italy’, the campaign would use video and photography to compare (sometimes disappointing) local Italian experiences with those in the real Italy. This would not only showcase Italy’s incredible beauty and culture, but also remind audiences that Italy is a part of their everyday lives, from food to F1.

The Make IT Real microsite would allow users to automatically generate their own ‘Make IT Real’ moments, taking their video and adding a ‘real’ Italian segment that could then be shared across social media.

The result

The bold campaign- launched in early November- was picked up by several major news outlets, with special note given to the innovation of the Make IT Real microsite and the dedication to reviving international travel.

The Italian National Tourism Board was extremely impressed with the concept and assets, resulting in discussions to take Make IT Real beyond Australia and New zealand to a global audience.

Projects

CallN
An engaging animated explainer video created for CallN Software
Headspace
Spreading mental health awareness through engaging animation
SBM Animation Showreel
Turning your brand into an HD masterpiece
Child HR
Animated explainer video reflects the client’s core values
Smarticles

CASE STUDY: Drainpro – Make Your Drains Flow

CASE STUDY: Dumb Ways To Die

×
Marketing.
Smarter marketing. Smarketing.
Tailor made.
Data driven. Versatile.
Marketing with style
and substance. Show me more...
×
Video.
Your brand in motion.
Creating the most
engaging and compelling
video since your wedding
tape. It was beautiful.
We’re not crying.
You’re crying. Show me more...
×
Design.
Look like you mean it.
Creating stunning visuals
and innovative designs
outside the box.
Actually, there is no box.
Or is there…? Show me more...
×
Development.
Smart tools. Smart tech.
Delivering digital
masterpieces from
the ground up.
Absolutely no hacking
required. Show me more...