Law Firm Marketing That Consistently Wins Qualified Leads
Senior-led strategy. Clear reporting. Smarter creative. Faster Growth.
The best legal marketing isn't loud. It's precise. It's visible when and where it matters. Digital marketing in law works best when it improves visibility, builds trust, and lifts lead quality without wasting your marketing budget. That is the bar we hold ourselves. Real growth the smarter way.
The SBM Pledge
- Senior team updates, every week. No hand‑offs.
- Dashboards over decks.
- Respect at every stage. Clear, considered spend designed for maximum results.
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Built For The Way Legal Grows
We know how to grow family law enquiries, reduce referral dependence, scale responsibility, and run careful creative that won’t risk your brand. SBM is the smarter way to:
- Lift the quality and consistency of leads
- Win more local visibility in target suburbs
- Drastically cut wasted spend and “not our type” enquiries
- Present a credible, on‑brand experience from ad to consult
Who We Work With
- Family Law Practices
- Wills & Estate Lawyers
- Criminal Defence Firms
- Compensation & Personal Injury Practices
- Property Law & Conveyancing
- Litigation
- Employment & Workplace Lawyers
- Consumer Law Firms
How We Win in Legal
Strategy & Planning
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Define objectives by practice area, with audience intent maps and measurement plans
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Map SERPs for high-value terms such as family, divorce, property and compensation
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Align intake, call tracking and CRM, so lead-to-matter reporting is clear
Creative & Experience
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Website design that signals trust and converts enquiries to consults
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Website development with fast load times, clean architecture and clear calls to action
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Content marketing that meets EEAT standards and answers the right questions
Media & Optimisation
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Law firm SEO services to build authority, improve local packs, and grow qualified traffic
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Google Ads for high-intent queries, with compliant copy and precise bidding
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Social media marketing for law firms to support awareness, recruitment and reputation
SBM Makes it Happen
(and why it works)
Technical fixes, content architecture and authority building that lift rankings for core terms like “family lawyer”, “divorce lawyer”, and more.
Campaigns by practice area and suburb. Message testing that mirrors search intent. Tight bidding and negatives to cut CPA and lift qualified consults.
Targeted creative for firm visibility, employer brand and remarketing. Content that builds trust and reduces friction. Engaging targeted category pages, proof blocks, and forms that connect to intake. Fast, accessible, compliant.
Location hierarchies, Google Business Profiles, and review velocity plans for the suburbs that actually feed your firm.
Lead source, cost per enquiry, and matter outcomes where available, all in one place.
Real Results - Growth in Action
Why Law Firms Choose SBM
- Senior people do the work, with weekly reviews and clear ownership
- Dashboards that track lead to matter, so everyone can see what is working
- Industry-appropriate creative that respects sensitive categories
- Integrated design and development, so the site improves with the media plan
Wisdom from our Marketing Specialists
Marketing should act like a natural part of your commercial pipeline. For law firms, that means getting in front of the right people, accurate tracking, and a clear line from spend to qualified results. We bring discipline, speed and respect to every campaign.
— That’s the smarter way
We have been using Smith Brothers Media for over 18 months now, initially requiring assistance with creative design. This has grown to encompass general marketing and technical development.
SBM has always operated as an extension of the internal team, working closely with Martyn, Alicia and the team has been a great experience. Their “can do” attitude fosters a great partnership working together by achieving goals daily.
Rick Ingham
Marketing Communications Manager
At Garden Express Australia, we have been working with Smith Brothers Media since 2014 on all things SEO/SEM, along with webstore support and optimisation for SEO, as well as newsletter creation.
The professionalism and attention to detail, along with innovative solutions, have helped us become one of the top online nursery stores in Australia.
Don Graystone
Operations Director
I've been working with Smith Brothers for just over a month now, and I'm blown away by the results.
Our website, which used to barely get any traffic, is now receiving multiple inquiries per day. We are almost struggling to keep up! The team at Smith Brothers has been incredibly responsive.
Ben Marsden
Founder & Managing Director
Questions We Get a Lot
Ready to Take the Next Step in Growing Your Business?
If you're ready to grow qualified matters and protect your brand, contact SBM today